Agency Network: 
March 2010

Advertising Agency: D&H Blurb, New Delhi, India

Other Additional Credits: Alok Sarogi, Samit Mehrotra

Print advertisment created by D&H Blurb, India for Fresh & Pure, within the category: Confectionery, Snacks.

Always fresh. From nature's backyard.

Chief Creative Officer: Abhinav Dhar
Creative Director / Copywriter: Vaybhav Singh
Creative Director / Art Director: Swami Anand Tirth
Art Director: Ajit Singh Chandel
Post production: Amit Jha, OneLab

Comments (8)

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atb2005's picture
Activity Score 13557

Hmm, how is this a snack? This should be labeled as "Food". It is my understanding that ghee is butter oil. I think the reason some people are giving this ad few stars is because they have no idea what ghee is. I've done the same mistake before: judging an ad without considering which country or region it was made for. We've got butter or ghee (hence cows), grass (cows feeding on grass), and check mark (always fresh). Makes sense. Nice ad!

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

Hey, atb2005, just to correct you - ghee is condensed oil, not butter oil. I think. Nice camera work though.

lucdesaulniers's picture
Activity Score 1145

lol, OK one more, ghee is clarified butter (the fat taken out by first slowly melting the butter).

Adaddicted's picture
Activity Score 3435

Except the stamping of group of cows and the two vertical lines at the left, the art is good.


xcreativity's picture
Activity Score 2374

good photography

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

not as good as the other one

michdec's picture
Activity Score 440

in the smaller version the cows looked like termites.. that put me off

President of Mars's picture
President of Mars
Activity Score 35

More like grubs, than fresh. :-))