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Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Y&R, France for French Football Foundation, within the category: Public Interest, NGO.

Caption

At the beginning, children dream of being like the big players. Later, like the biggest players.

Advertising Agency: Young & Rubicam France
Creative Director: Les Six
Art Director: Julien Vallon
Photographer: Julien Vallon
Copywriter: Montassar Chlaika
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talkingisfree's picture

I like it. Great photos.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

Very good, i like it

Guest
dooodleslove's picture

Great!
I love the idea of the campaign, and the use of B&W photographs

dooodleslove
Activity Score 12
Wee Kim Wee School of Communication & Information, Nanyang Technological University of Singapore
mikeelrapido's picture

Great photo, but I don't like copy - it should be more emotional..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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AXAY555's picture

Agreed the emotional connect is missing in this one.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
tirthomitro's picture

too cut and dry.
injustice of beautiful fotos with stupid copy
in fact, the idea's so-so too!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

chamindarathnayake's picture

like

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Guest's picture

so good

Guest
Guest's picture

Yeah baby, you rock !

Guest
Sinashez's picture

:: very good ::

Sinashez
Activity Score 3
Graphic Designer
everartz's picture

i really like the headline, especially that the boy has horned fist... rock on baby!!
good photos...

everartz
Activity Score 7613
Art Director |

| everartz |

JavierGarza's picture

i like it

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

soya2's picture

I really like the black & white photos.....

Nice artwork..

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
swamijivanutsav's picture

Lovely work, something different & original. Cheers

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

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