Advertisement

Freehand

Published/Aired: 
March 2007
 Freehand

Description

Caption

The free hand is for waving goodbye to loved ones.

Advertising Agency: R&R Partners, Las Vegas, USA
VP Creative: Randy Snow
Executive Creative Director: Daniel Russ
Creative Director: Matt McKay
Art Director: Mark Naparstek
Copywriters: Tony Marin, Christian Durrett, Adam Cook
Typographer: Randy Heil
Photographer: Clay Poole
Log in or register to post comments
slim's picture

Very American. Nice (long) headline, woven in with some well-crafted visual.
Formulaic but effective, I guess.

slim
Activity Score 1047
Copywriter
mikelite's picture

weird, I never thought of this as typical American...other than the rodeo part.

Go Marcus! Go Publicis Dialog!

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

slim's picture

I just mean you see a lot of well-crafted, headline-driven ads from the States. And they all seem to have a similar tone of voice.

I don't dislike them. In fact, I usually enjoy them a lot more than those bad visual pun ads that we are bombarded with.

slim
Activity Score 1047
Copywriter
me thinks's picture

Holy cow! Love it like anything.

me thinks
Activity Score 722
Copywriter
DK's picture

Great blend of copy and art. rarely done these days. will go down well with the target

DK
Activity Score 43
Art Director |

---------------------------------
If it dont sell it aint creative

addyhoch10's picture

i agree, very american. i love it.
maybe the photos would look even better with slightly reduced saturation or some modest sandy tone added.

addyhoch10
Activity Score 2592
Art Director
JPWrites's picture

This is getting better. The idea is simple and goes some way to make rodeo look cool.

JPWrites
Activity Score 238
Copywriter
Rog's picture

Smyths Jewellers agency should hire this agency's writers.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture

Good ads

8/10

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Featured Content

Latest Collections

Advertisement