March 2007

The free hand is for waving goodbye to loved ones.

Advertising Agency: R&R Partners, Las Vegas, USA
VP Creative: Randy Snow
Executive Creative Director: Daniel Russ
Creative Director: Matt McKay
Art Director: Mark Naparstek
Copywriters: Tony Marin, Christian Durrett, Adam Cook
Typographer: Randy Heil
Photographer: Clay Poole

Comments (9)

Log in or register to post comments
slim's picture
Activity Score 1047

Very American. Nice (long) headline, woven in with some well-crafted visual.
Formulaic but effective, I guess.

mikelite's picture
Activity Score 1031

weird, I never thought of this as typical American...other than the rodeo part.

Go Marcus! Go Publicis Dialog!

slim's picture
Activity Score 1047

I just mean you see a lot of well-crafted, headline-driven ads from the States. And they all seem to have a similar tone of voice.

I don't dislike them. In fact, I usually enjoy them a lot more than those bad visual pun ads that we are bombarded with.

me thinks's picture
me thinks
Activity Score 722

Holy cow! Love it like anything.

DK's picture
Activity Score 43

Great blend of copy and art. rarely done these days. will go down well with the target

addyhoch10's picture
Activity Score 2592

i agree, very american. i love it.
maybe the photos would look even better with slightly reduced saturation or some modest sandy tone added.

JPWrites's picture
Activity Score 238

This is getting better. The idea is simple and goes some way to make rodeo look cool.

Rog's picture
Activity Score 6080

Smyths Jewellers agency should hire this agency's writers.

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture
Disco Munky
Activity Score 3890

Good ads


Doin' it for the points