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La Scala, 1

Campaign
Agency Network: 
Published/Aired: 
February 2007

Description

Print advertisement created by 1861 United, Italy for Freddy, within the category: Education.

Caption

Make a move, make it happen.
The corps de ballet of the Scala theater moves with Freddy.

Advertising Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Satoshi Saikusa
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jacksonrabbit's picture

I don't know much about dance so I can't tell if these work or not for their target audience but I do know good art direction when I see it.

jacksonrabbit
Activity Score 280
Other
ivan's picture

Well said. Exactly my thoughts.

ivan
Creative Director at Ads of the World
whitespace's picture

My first thoughts were 'what the f is that'.

My second thoughts were 'why the f did they do that'.

whitespace
Activity Score 1953
Creative Director
purplesimon's picture

I also don't know much about dance, but I can tell that this is striking and would capture my attention if it were placed well.

Now I only worry that my comments won't be allowed!

purplesimon
Activity Score 473
Copywriter at Euro RSCG
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