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Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by Hill Holliday, United States for Franklin Cemetery, within the category: Professional Services.

Caption

That’s why you should talk to us.

Advertising Agency: Hill Holliday, Boston, USA
Creative Director: Kevin Moehlenkamp
Art Director: Darren Bult
Copywriter: Neal Hughlett
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krautland's picture

strong headline followed by "that's why" copy? how's that for an uneven copywriter.
anyway, interesting ad.

krautland
Activity Score 3216
Art Director at erm... no calls please.
whitespace's picture

what's wrong with that's why?

whitespace
Activity Score 1953
Creative Director
Nanel's picture

the ad needs the "that's why" genius

Nanel
Activity Score 283
Copywriter
Graves™'s picture

This doesn't feel like a the right tone for someone contemplating their death. Maybe I'm just a romantic.

Graves™
Activity Score 87
DRAFTFCB
vote4pedro's picture

there's no creativity here whatsoever. common phrases don't count as headlines. and the layout looks like it was done by a first quarter ad student. bad even for student work.

vote4pedro
Activity Score 4601
Copywriter
sumsum's picture

dont agree. strong HL that very directly bring across what they wanna say: take care about your funeral before it's too late. the common language makes it as strong as it is.

sumsum
Activity Score 613
copywriter
vote4pedro's picture

strong headline? you've got to be kidding. no thought went into these at all. a strong headline makes you see something in a different light. common cliches do anything but.

vote4pedro
Activity Score 4601
Copywriter
Crisp One's picture

Different way to approach being worm food!

Crisp One
Activity Score 2005
Other at New York
www.lucabartoli.info's picture

Enjoy the power of copy ad: http://www.lucabartoli.info/bblog/?p=1381

www.lucabartoli.info
Activity Score 36
copywriter / d'adda, lorenzini, vigorelli, bbdo / italy
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