Agency Network: 
April 2013

Print advertisment created by BBDO, France for France ADOT, within the category: Public Interest, NGO.

Driving fast, drunk and without a seatbelt is a good way to save a life.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale

Comments (5)

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VinnyLakselv's picture
Activity Score 110

A good, but dangerous way of ads. Imagine if people don´t read the signature??? By the way, really good copy...

Luis XIV's picture
Luis XIV
Activity Score 58

The three ads don't talk to each other. This one is the best copy. I think you should follow this line and make more 2.

Au revoir!

Le publicité c'est moi

Arnav's picture
Activity Score 166

Either I don't get it or.... you really mean that people should kill themselves in order to save others live by donating organs? WTF

BLACKPIXEL's picture
Activity Score 468

mixing two messages

Mongoose's picture
Activity Score 4961

I dont get what idea they are selling here!

Make the logo Bigger and the black, Darker!