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Cake

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by BBDO, France for France ADOT, within the category: Public Interest, NGO.

Caption

It's hard to tell your son that you won't be there for his birthday. It's even harder to tell him that you won't ever be there for his birthday.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
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Highest Rated

LittleJoe's picture

Is the paren't speaking to the donors, don't you think?
Wrong type for me

LittleJoe
Activity Score 345
Graphic Designer at Torino
VinnyLakselv's picture

It´s hard to have to read the text below the ads to know what is written over there, isn´t it Art Director?????????

VinnyLakselv
Activity Score 110
Copywriter
kleenex's picture

Font Fail.

kleenex
Activity Score 51763
Web Designer/Developer
jonrivas's picture

Had to read it at the description. Nice campaign though.

jonrivas
Activity Score 27
Editor
Naser_K's picture

I don't understand why the copy wasn't directed at the audience (potential donors) rather than the ill person.
something like "It's hard to tell a child that his parent won't be there for his birthday, it's even harder to tell him that they won't ever be there for his birthday".

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

LittleJoe's picture

Is the paren't speaking to the donors, don't you think?
Wrong type for me

LittleJoe
Activity Score 345
Graphic Designer at Torino
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