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Pills

Agency Network: 
Published/Aired: 
March 2010
FPA Print Ad -  Pills

Description

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka

Print advertisement created by Saatchi & Saatchi, Sri Lanka for FPA, within the category: Public Interest, NGO.

Caption

She remembers. Everyday. With a simple swallow the pill delivered; liberation to women, stability to families and fresh blood to the work force. In short, it gave women a taste of freedom.

Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriters: Roshan Quintus, Mudith Uswatta
Agency Executive Producer: Randima Jayasinghe
Account Manager: Anoushka Wijesurendra
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Highest Rated

art one's picture

no

art one
Activity Score 70
zerocool's picture

bad layout. TOo complicated for my brain.

zerocool
Activity Score 455
Dadaism's picture

fresh blood to the work force??? What's this ad for?

Dadaism
Activity Score 161
Darling Design
Adaddicted's picture

In short, it gave the people the freedom to comment!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

whatthefudge's picture

Huh?

whatthefudge
Activity Score 1266
thedesignaddict's picture

What?

thedesignaddict
Activity Score 5403
Art Director at Freelance
stevel's picture

we all know that babies are the cheapest labor you can buy. they can do the work of three cats!

....is what this ad was trying to say

stevel
Activity Score 423
sahilosophy's picture

All i could give was 1 star.

sahilosophy
Activity Score 75
Copywriter
silvi's picture

COmplicated

silvi
Activity Score 4172
Copywriter
kimi yancek's picture

dont get it?

kimi yancek
Activity Score 26
Sven Gali's picture

It shouldn't to be about the propaganda (the fresh blood to the work force), but if you are familiar with the nationalism in Sri Lanka, the campaign may not make sense here but it does to the local audience. Population control is a common theme when tagged with national pride, ie. is you love your country you will limit the amount of mouths "we as a country" have to feed.

Sven Gali
Activity Score 845
Photographer
everartz's picture

i like the logo

everartz
Activity Score 7613
Art Director |

| everartz |

art one's picture

no

art one
Activity Score 70
ashan's picture

it takes some work to understand the copy. It would be better if the benefits are put in a simpler sense (why the stability, why fresh blood to the workforce).

ashan
Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

charithco's picture

really ?

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

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