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Cucumber

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by McCann, Thailand for Fowin, within the category: Health.

Caption

Get her back.
Fowin. Sexual efficiency ring

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon
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Highest Rated

Guest's picture

it is quite confusing about she is looking at the door or the cucumber? it should be put the women at another site.

Guest
frgraphix's picture

Big mistake in the mirror :)

frgraphix
Activity Score 18
Art Director at Interflow Communications (PVT) LTD |

Faysal Nasir
Art Director
+92-345-5384764
www.frgraphix.me

ivan's picture

What is it?

ivan
Creative Director at Ads of the World
whatthefudge's picture

The mirror doesn't reflect her right arm correctly; in the mirror it's bent upwards – not downwards. Despite the crappy visual, I just don't get this ad. Why is the six foot five cucumber hiding in the shower? Isn't she allowed to eat vegetables, does her husband insist on a diet consisting of nothing but meat?

whatthefudge
Activity Score 1266
ivan's picture

Thanks!

ivan
Creative Director at Ads of the World
danielserrico's picture

Left arm

danielserrico
Activity Score 21
Adaddicted's picture

Noticed the same...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Donald Draper's picture

Not just the arm, everything, she should be looking to the other side too...

Donald Draper
Activity Score 137
Creative Director
alistair's picture

the arm... ;)

alistair
Activity Score 162
Art Director at Independent
Duncan Macleod's picture

whatthefudge - the eggplant, cucumber and banana could have been replaced by giant dildos but that would have been too risque.

Duncan Macleod
Activity Score 17
Editor at The Inspiration Room |

The Inspiration Room
www.theinspirationroom.com

Shawali's picture

Vegetables as sex toys... Again...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Ameya's picture

How can the mirror reflection show the tiles? Shouldn't it reflect the shower curtain? Hmmm.. confusing..

Ameya
Activity Score 42
Graduate / London
pierrerreip's picture

I totally agree with Ameya very good eye mate. If you think of the angle at which the mirror shows the reverse of the woman we should then be seeing bits of the curtain. Basically bad art direction.

pierrerreip
Activity Score 2
Copywriter
Molecule's picture

I think I get it now. the vegetable represents the new found confidence of the ring wearer. Lady, beware - you're about to get ravaged.

Molecule
Activity Score 435
Copywriter
mosho's picture

also her head looks normal in the mirror but in the fact it is a lill bit front so it is another mistake

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

xcreativity's picture

i guess the visual could be better

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture

Why is the vegetable hiding. What is going on in this ad?

thedesignaddict
Activity Score 5403
Art Director at Freelance
boris70's picture

Pervert, just as the device they´re trying to sell. I think is fun.

boris70
Activity Score 30
Creative Director
Roshan Quintus's picture

Get her back. that's it. i don't know why people feel so difficult to get this. i think we sometimes like to be just sarcastic and 'smart'. this is art for god (advertising) sake. don't argue this in a real life context.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

angieraj's picture

This is better than the eggplant one, Does have its ups and downs, but all in all quite funny.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

the_guest's picture

I think the giant dildo-like vegetables here are intended to be the man's "rivals". This is why they hide when he comes back home, because she is cheating on him, and they're her "lovers". Hence the headline "get her back": the sexual efficiency ring is the device he needs to become her favourite again :D
Love it, by the way, hope we could make something as daring as this back here in Italy (clearly we can't).

the_guest
Activity Score 175
Clief Kole's picture

Heheee. I think we should be judging the idea before the art direction detail? I think theas a cool story idea here. Big is better!

Clief Kole
Activity Score 126
Art Director at snr art director at Express DDB Kenya
Itsmrme's picture

I don't get it. This many comments and total confusion. Sorry, I want to like this ad.

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
pwucel's picture

This is the only series which is closer to the message although it comes in same treatment.
I agree to a subliminal approach that tickle the audience.

Except those props that leads to the thought and extremely enlarge in order to link devastate the drama, May be it will be best if treated in different way not for making it big.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
Guest's picture

it is quite confusing about she is looking at the door or the cucumber? it should be put the women at another site.

Guest
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