Agency Network: 
February 2010

Print advertisment created by McCann, Thailand for Fowin, within the category: Health.

Get her back.
Fowin. Sexual efficiency ring

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon

Comments (24)

Log in or register to post comments

Highest Rated

Guest's picture

it is quite confusing about she is looking at the door or the cucumber? it should be put the women at another site.

frgraphix's picture
Activity Score 18

Big mistake in the mirror :)

Faysal Nasir
Art Director

ivan's picture

What is it?

whatthefudge's picture
Activity Score 1266

The mirror doesn't reflect her right arm correctly; in the mirror it's bent upwards – not downwards. Despite the crappy visual, I just don't get this ad. Why is the six foot five cucumber hiding in the shower? Isn't she allowed to eat vegetables, does her husband insist on a diet consisting of nothing but meat?

ivan's picture


danielserrico's picture
Activity Score 21

Left arm

Adaddicted's picture
Activity Score 3435

Noticed the same...


Donald Draper's picture
Donald Draper
Activity Score 137

Not just the arm, everything, she should be looking to the other side too...

alistair's picture
Activity Score 162

the arm... ;)

Duncan Macleod's picture
Duncan Macleod
Activity Score 17

whatthefudge - the eggplant, cucumber and banana could have been replaced by giant dildos but that would have been too risque.

The Inspiration Room

Shawali's picture
Activity Score 8442

Vegetables as sex toys... Again...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Ameya's picture
Activity Score 42

How can the mirror reflection show the tiles? Shouldn't it reflect the shower curtain? Hmmm.. confusing..

pierrerreip's picture
Activity Score 2

I totally agree with Ameya very good eye mate. If you think of the angle at which the mirror shows the reverse of the woman we should then be seeing bits of the curtain. Basically bad art direction.

Molecule's picture
Activity Score 435

I think I get it now. the vegetable represents the new found confidence of the ring wearer. Lady, beware - you're about to get ravaged.

mosho's picture
Activity Score 298

also her head looks normal in the mirror but in the fact it is a lill bit front so it is another mistake

Mohamed El Mahdy

xcreativity's picture
Activity Score 2374

i guess the visual could be better

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture
Activity Score 5403

Why is the vegetable hiding. What is going on in this ad?

boris70's picture
Activity Score 30

Pervert, just as the device they´re trying to sell. I think is fun.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

Get her back. that's it. i don't know why people feel so difficult to get this. i think we sometimes like to be just sarcastic and 'smart'. this is art for god (advertising) sake. don't argue this in a real life context.

bite me

angieraj's picture
Activity Score 428

This is better than the eggplant one, Does have its ups and downs, but all in all quite funny.

Cognito Ergo Sum

the_guest's picture
Activity Score 175

I think the giant dildo-like vegetables here are intended to be the man's "rivals". This is why they hide when he comes back home, because she is cheating on him, and they're her "lovers". Hence the headline "get her back": the sexual efficiency ring is the device he needs to become her favourite again :D
Love it, by the way, hope we could make something as daring as this back here in Italy (clearly we can't).

Clief Kole's picture
Clief Kole
Activity Score 126

Heheee. I think we should be judging the idea before the art direction detail? I think theas a cool story idea here. Big is better!

Itsmrme's picture
Activity Score 126

I don't get it. This many comments and total confusion. Sorry, I want to like this ad.

pwucel's picture
Activity Score 158

This is the only series which is closer to the message although it comes in same treatment.
I agree to a subliminal approach that tickle the audience.

Except those props that leads to the thought and extremely enlarge in order to link devastate the drama, May be it will be best if treated in different way not for making it big.

Guest's picture

it is quite confusing about she is looking at the door or the cucumber? it should be put the women at another site.