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Straights

Agency Network: 
Published/Aired: 
September 2012
Description: 

Print advertisment created by Lowe, Poland for Four Roses Bourbon, within the category: Alcoholic Drinks.

One table, two players, three straights, four roses.

Advertising Agency: Lowe GGK, Warsaw, Poland
Creative DIrectors: Kinga Grzelewska, Marcin Nowak
Art DIrector: Bart Biały
Copywriters: Bart Biały, Patryk Michoń
Typographer: Bart Biały
Designer: Bart Biały
Photographer: Stock Image

Comments (7)

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Highest Rated

kleenex's picture
kleenex
Activity Score 50204

They nailed the copy and concept....

Aitor Borras's picture
Aitor Borras
Activity Score 245

The kind of advertising i'd want for my brand. If you can play with the brand's name you're in the right direction. Very well done guys. Be proud of it.

Creative Director. www.aitorborras.com

kleenex's picture
kleenex
Activity Score 50204

They nailed the copy and concept....

bate_palmas's picture
bate_palmas
Activity Score 1479

Well, ok, but I don't know what the idea is here...

jimkuz's picture
jimkuz
Activity Score 412

luv the type design, and the distressed, grunge, beat up

feysal's picture
feysal
Activity Score 2571

classic i like the art direction

groovy baby!

torontose's picture
torontose
Activity Score 393

like it.

miko1aj's picture
miko1aj
Activity Score 3086

very good copywriting. Not so good type design.
But using stock image in the ad like that is really inadmissible. I can imagine that such client has no money for a shot (nomen omen), but still – copywriting is the core of it, not an image, so it could been done without RM pictures.

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