Advertisement
Published/Aired: 
September 2008
Description: 

Print advertisment created by Creative Circus, United States for Foreign Affairs Magazine, within the category: Media.

Of the 194 countries in the world, America makes up exactly one.
Know your world.

Advertising School: Creative Circus, Atlanta, USA
Art Director / Illustrator: Chris Adams
Copywriter: Ross Cavin

Comments (18)

Log in or register to post comments
SeanMartin's picture
SeanMartin

I'm hoping this is spec work, because while the idea is a nice one, the execution is downright awful.

sneakyhands's picture
sneakyhands
Activity Score 1857

i agree. maybe if it was for foreign affairs kids. the copy is nice, but the illustration wants to quit and work for a children's museum.

gertrude's picture
gertrude
Activity Score 12

Yeah. Tried to get Gustave Courbet for the art, but he's dead.

NatalieM's picture
NatalieM
Activity Score 1685

It's a good message. The artwork could support it more with a more serious or even extreme style.

Zane's picture
Zane
Activity Score 110

crappy, I don't like

gertrude's picture
gertrude
Activity Score 12

maybe you just hate america

Trautmouth's picture
Trautmouth
Activity Score 7

maybe she just hates you.

CodyG's picture
CodyG
Activity Score 3

I dig the copy as well, and I think the art actually works. The magazine itself is a little dry, so its nice (and a welcome surprise) to have art that's a warmer than what one might expect.

Bizmark's picture
Bizmark
Activity Score 3

It's a smart concept and the art direction is extremely well done. Great decision to hand draw it. It really reestablishes the product in a new way that makes it much more interesting.

Nessie's picture
Nessie
Activity Score 3

This ad sold what Foreign Affairs is as a publication. The art direction is really interesting and the style is distinctive. The copy and the art direction work well together and really make you want to read the ad and take it all in.

Trautmouth's picture
Trautmouth
Activity Score 7

Indeed, this art confuses and befuddles me with its "not being literal and photorealistic." Even were I to accept this foolish idea of "artistic license," I loathe lines that are not perfectly straight and crisp. "Character" is no more than ornament: a flaw, a blemish. Furthermore, the very concept is abhorrently un-American and I think you should probably be lynched.

Johan Nerman's picture
Johan Nerman
Activity Score 54

I really feel stupid for not getting this.

I'm assuming they're trying to make a point out of the fact that Americans are known to be ignorant - that Americans refer to the US as America when America actually constists of two continents and numerous different countries. But if that interpretation is correct, shouldn't the copy have been a quote?

Or is the copywriter himself (and the rest of the production squad) who is ignorant, undeliberately?

gertrude's picture
gertrude
Activity Score 12

The idea is America cannot stand alone or act unilaterally, period. Even when we do act unilaterally, we are doing so on an international scale. Now, I confess that many Foreign Affairs articles go right over my head. I do know, however, that it is produced by the council on foreign relations (a non-partisan, privately run group in NYC), and that it has a huge impact on government policy. Eleven secretaries of state have written articles for FA, and the cold war doctrine of containing communism was first published in it.

I don't buy into the idea that Americans are ignorant - though it may be a common perception. I think Americans are proud, and often overlook the importance of foreign policy. America is, despite its superpower status, just one of 194.

And of course I'm not ignorant on purpose.

(I can imagine that people will say that all this explanation means it's too complicated. Fine.)

Johan Nerman's picture
Johan Nerman
Activity Score 54

Ok. I like the idea, but I still think the point would have been made clearer had it said the USA instead of America.

Trautmouth's picture
Trautmouth
Activity Score 7

Actually, there is the United States of America and also the Estados Unidas de Mexico. So since there are two "United States," I think it's pretty fair to refer to our United States as "America."

But of course, that was not the point of the ad.

gertrude's picture
gertrude
Activity Score 12

Au contraire, Trautmouth. Wait, actually, not au contraire. You are correct.

Johan Nerman's picture
Johan Nerman
Activity Score 54

USA would do.

renzz's picture
renzz
Activity Score 227

AMERICA is not a COUNTRY u piece of crap

Advertisement