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Yellow

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Ogilvy, Spain for Ford, within the category: Automotive.

Caption

Ford Focus now with state-of-the-art satellite navigation.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Javier Senovilla , Chema Bercial
Copywriter: Juan Pedro Moreno
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benjaminbrown's picture

Are these supposed to look like roads? Am I missing something?

benjaminbrown
Activity Score 439
Creative Director
Chris's picture

i was exactly about to say the same thing until i read benjaminbrowns post.

not convincing enough as roads

Chris
Activity Score 1935
Art Director
toti's picture

"Excuse me, do you know where the Matrix Street is?"

toti
Activity Score 35
Copywriter
Disco Munky's picture

Interesting idea and I like what they were trying to do with the visual but maybe it's just a bit too yellow.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ogilvyandmenon's picture

come on...

ogilvyandmenon
Activity Score 178
O&M India
LimitedTimeOffer's picture

These look like empty circuit boards with nothing soldered to them. What's the message? "Car comes with circuit boards standard, components are extra."

LimitedTimeOffer
Activity Score 200
Advertising Agency
Hattakawa's picture

Toyota : Continue your way, Ford. I like it !

Hattakawa
Activity Score 14
freelance |

simple one

shahid.h's picture

makes sense. this is cool. ya they are supposed to be streets only and well detected by the satellite navigation chip system..

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
lucciano marisio's picture

me gusta lo que no es tradicional, buena dirección de arte, es muy atractiva y rica la imagen!

L

lucciano marisio
Activity Score 166
Copywriter |

Lu

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