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Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by M&J, Brazil for Ford, within the category: Automotive.

Caption

Be conscious. Disconnect.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga
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P26's picture

good concept.. but my concern is whether these ads are supposed to promote their fan page/tweet them (for Ford fans) OR blame those social networks for traffic accidents?

P26
Activity Score 44
macluvin's picture

it's pretty clear that they don't mention anything about following their social links.

I like this series. Quick, expected, on point.

macluvin
Activity Score 397
Art Director
chamindarathnayake's picture

Max... super all 3

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Andrej's picture

Am I the only one that noticed the terrible English in the copy? The idea and the art are great though.

Andrej
Activity Score 656
Copywriter
CrackerJackFlash's picture

I'm guessing it's better than our Portuguese ;)

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

CrackerJackFlash's picture

Solid campaign...going up on my distracted driving page... http://www.facebook.com/itsUrcall

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

thedavesiknow's picture

My first impression; Facebook and Twitter would never give permission to use their logos in this negative context. Ergo - ads are fake.

thedavesiknow
Activity Score 167
XQuantum's picture

Great ads but I think this one should have the symbol filled with black instead... It's still easy to drive that way =P

XQuantum
Activity Score 63
Graphic Designer
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