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Tough

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Ogilvy, Spain for Ford, within the category: Automotive.

Caption

Grandma's homemade recipes.
Ford Transit. Get tough.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Chema Bercial, Javier Senovilla
Copywriters: Emilano González, Juan Pedro Moreno
Photographer: Santiago Esteban
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unaquestionediali's picture

someone can explain please?

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
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ODoyle's picture

hmmmmm.... yeah.... I'm gonna have to ask you to come in on the weekend... hmmmm... yeah....

ODoyle
Activity Score 260
Art Director
ChuckNorris's picture

hmmmmmm... yeah.... If you do that, that would be terrific... hummm... yeah...

ChuckNorris
Activity Score 834
Creative Director
Jet Propulsion Lab's picture

...and yeah....I'm gonna go ahead and take that stapler from you if that's okay.

Thanks a bunch!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
cheza's picture

B-b-b-but it's it's m-m-m-my stapler!

cheza
Activity Score 100
Graphic Designer
benjaminbrown's picture

Anyone?

benjaminbrown
Activity Score 439
Creative Director
ivan's picture

The fast food joint is closed because of the quality the home delivery offers.

ivan
Creative Director at Ads of the World
Tincho's picture

If thats true then this ad is talking about the speed of that Ford. But the line says "Get Tough". Its confusing.

Tincho
Activity Score 1093
Art Director
lishoyg's picture

I think what the ad wants to convey is Grandma's Home Made receipes delivers faster than Super Burgers coz it has FORD which has made it possible.. that is y super burgers are out of business... i think so...

lishoyg
Activity Score 73
Art Director at Art Director
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

ChuckNorris's picture

What does the line have to do with the idea?

"Hey you grandma! Get tough!"

Nonsense.

ChuckNorris
Activity Score 834
Creative Director
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Jet Lee's picture

And the winner is...

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
CrossEyedSnake's picture

The idea behind it is... well... they probably need a storyboard to pull this off... Let's just say "wrong medium". It coulda worked for TV, though.

CrossEyedSnake
Activity Score 28
Art Director
benjaminbrown's picture

It's not obvious that the burger place is shut, and why would it be out in the middle of nowhere if it did deliveries, it looks like a truck stop cafe.

It's weird, such a strange idea to sell vans.

benjaminbrown
Activity Score 439
Creative Director
Disco Munky's picture

This could be for pretty much any form of transport.

Weak.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

capywriter's picture

writingskills that kill

capywriter
Activity Score 5509
Copywriter at Freelance
saju's picture

...so?

saju
Activity Score 40
visulizer, madonna advertising ltd. |

saju

cheza's picture

Okay... o_o;

cheza
Activity Score 100
Graphic Designer
m í t i c o's picture

Dificil de entender.

Viva Honduras !!!

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
EGGO's picture

Clearly this ad is commenting on the overfishing of the ocean's waters.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Rog's picture

Nice.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

exotic's picture

Who where what when?

exotic
Activity Score 43
Graphic Designer |

exotic.deviantatr.com

andreabecon@yahoo.it's picture

maybe not, but i think that Ford Transit has a lot of tradition (grandma's) in his market, that resist from lot of years. Fast food represent the opposite.

andreabecon@yahoo.it
Activity Score 81
Creative Director at creative director
rodriguez's picture

didn't get it..

rodriguez
Activity Score 9
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