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Tortoise

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.

Caption

Ford Expedition with rearview camera.

Advertising Agency: JWT Mexico
Creative Directors: Manuel Techera
Art Directors: Manuel Techera
Copywriters: Ignacio Zuccarino
Photographer: Yann Le Pape
Production house: Breathe
Producer: Lourdes Milano
Account Director: Ademir Márquez
Agency producers: Gilberto Amezquita, Mayra Brito
Client responsible: Juan Antonio Garcia
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robottttrockkkk's picture

jaja, me gusta la grafica.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Jet Propulsion Lab's picture

I'm starting to understand some of the Spanish comments on here. This is great!! ; )

I like the ads, too.

Jet Propulsion Lab
Activity Score 10679
Copywriter
mrtalented's picture

same idea 3 times

mrtalented
Activity Score 2171
Creative Director
Jet Propulsion Lab's picture

If they used different "ideas" in a single campaign, it wouldn't be consistent, would it? It COULD still be effective, but wouldn't be consistent. (Example: GEICO ad campaign)

Jet Propulsion Lab
Activity Score 10679
Copywriter
m í t i c o's picture

Bastante buena la ejecución.

Viva Honduras !!!

http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
simone's picture

I like the idea but i've never heard of someone running over a turtle. Weakest piece.

simone
Activity Score 187
Client Servicing
JFDreamer's picture

ta bueno. simple

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

biabitch's picture

i like the campaign in general. this turtle one is weird though.

biabitch
Activity Score 298
saatchi
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