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The Dragon Greppy

Agency Network: 
Published/Aired: 
November 2012
Ford Print Ad -  The Dragon Greppy

Description

Print advertisement created by Dedicate, Sweden for Ford, within the category: Automotive.

Caption

Don't leave your safety to fantasy. Get there with proper winter tires.

Advertising Agency: Dedicate, Gothemburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Valentino Ristevski
Copywriter: Torbjörn Wannerfeldt
Retouch: Black Friday
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Highest Rated

jackmancer2017's picture

It's solving a problem that's non-existent, I think (people don't fantasise their tyres) - but it's a great visual and good ad :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

It's solving a problem that's non-existent, I think (people don't fantasise their tyres) - but it's a great visual and good ad :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
eins-eins-null's picture

its monday but i'm convinced it won't get cheesier this week

eins-eins-null
Activity Score 896
Copywriter
faissalo's picture

It's kinda bizarrely funny.. unusual for ford.

faissalo
Activity Score 728
Art Director |

Nice init

BLACKPIXEL's picture

nice

BLACKPIXEL
Activity Score 468
Graphic Designer
abake's picture

Maybe if they'd gone all out with the randomness it would've been more successful.

abake
Activity Score 1262
RMG Connect Colombia
olimurugavel's picture

Why the word 'Fantasy' always makes people think of a creature!? Good one anyways!

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

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