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The Dragon Greppy

Agency Network: 
Published/Aired: 
November 2012
Description: 

Print advertisment created by Dedicate, Sweden for Ford, within the category: Automotive.

Don't leave your safety to fantasy. Get there with proper winter tires.

Advertising Agency: Dedicate, Gothemburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Valentino Ristevski
Copywriter: Torbjörn Wannerfeldt
Retouch: Black Friday

Comments (6)

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Highest Rated

jackmancer2017's picture
jackmancer2017
Activity Score 6992

It's solving a problem that's non-existent, I think (people don't fantasise their tyres) - but it's a great visual and good ad :)

jackmancer2017's picture
jackmancer2017
Activity Score 6992

It's solving a problem that's non-existent, I think (people don't fantasise their tyres) - but it's a great visual and good ad :)

eins-eins-null's picture
eins-eins-null
Activity Score 896

its monday but i'm convinced it won't get cheesier this week

faissalo's picture
faissalo
Activity Score 728

It's kinda bizarrely funny.. unusual for ford.

Nice init

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice

abake's picture
abake
Activity Score 1262

Maybe if they'd gone all out with the randomness it would've been more successful.

olimurugavel's picture
olimurugavel
Activity Score 72

Why the word 'Fantasy' always makes people think of a creature!? Good one anyways!

Oli Murugavel
I love any and all situations where you celebrate creativity

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