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Rear view

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.

Caption

New edge with rear view camera.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez
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Highest Rated

arke1's picture

Well what other ways would you fulfill the brief?

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

ValenG's picture

loov it

ValenG
Activity Score 58
Zulu-1's picture

First thought... I think they should have done cooler sh*t - *Believe Dat*

Zulu-1
Activity Score 130
Copywriter at Ogilvy
CABAZORRO's picture

The dog is so BIG!!!

CABAZORRO
Activity Score 366
graphic
bakamono's picture

And with that view angle you still can't see the dog...shitty ad

bakamono
Activity Score 1002

because therefore it is

AKesseli's picture

Good point. The new Edge kills smaller dogs. Everything smaller than a grandmother or an 8 year old too. Why don't they just give them big truck side mirrors? Save the cameras for Apple.

AKesseli
Activity Score 210
Boston University
D_Mac's picture

Bakamono and Akesseli clearly u r using only your eyes and not your brains. I think this ad is brilliant, they used a common scenario to sell the reliability of this car. They are not saying this is what will happen but rather what can be avoided when you own a ford with a rear view camera.

D_Mac
Activity Score 6
Graphic Designer
bakamono's picture

They sure did, use the effect. There is no brain behind this ad.

bakamono
Activity Score 1002

because therefore it is

createwitty's picture

@bakamono and @akesseli: u cant assume if u can see the dog from here until u sit in the vehicle nd test it...the purpose of the ad is to communicate a message which it does effectively...although it isnt a brilliant ad it passes d message clearly...

createwitty
Activity Score 204
la pasiva's picture

esta buena

la pasiva
Activity Score 14
Creative Director at Young & Rubicam México
ambareesha's picture

uber. clever.

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

sang's picture

Love this campaign.

sang
Activity Score 53
Art Director at Ogilvy |

black or white

sang's picture

Love this campaign.

sang
Activity Score 53
Art Director at Ogilvy |

black or white

jessparker's picture

so 80's. Stop the photoshop's soldiers, please!!!

jessparker
Activity Score 89
Art Director at BBDO
arke1's picture

Well what other ways would you fulfill the brief?

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

ancianelo's picture

¿Es una campaña especulativa? porque no la he visto publicada en ningun lado.
Is this an agency version or a rejected work? cause i haven't seen it published.

ancianelo
Activity Score 8
Freelancing
adsoff's picture

weird bur works well !

adsoff
Activity Score 12
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