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Rear view

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.

Caption

New (edge-lobo-explorer) with rear view camera.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez
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CrackerJackFlash's picture

I'm diggin' these

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

YJ's picture

Me too. These are a pretty cool take on the rear end camera.

YJ
Activity Score 375
Art Director
luispiter's picture

bonita realización de un gran concepto

luispiter
Activity Score 2756
comunication
Dingleberry Jack's picture

Pretty striking visual, that kinda doesn't need copy IMHO
Great work. 7 1/2 pts from me :)

Dingleberry Jack
Activity Score 246
bakamono's picture

What I see is a sandwich and this kid gona be in the middle.

bakamono
Activity Score 1002

because therefore it is

Dingleberry Jack's picture

lol

Dingleberry Jack
Activity Score 246
Lazarus's picture

Odd. But works.

Lazarus
Activity Score 1536
Creative Director
feibike's picture

nice work

feibike
Activity Score 6
Art Director at CC&E
tarekanwer's picture

coooooooooool !!!

tarekanwer
Activity Score 70
Graphic Designer at mediamarquee
D_Mac's picture

Bakamono whats your occupation? The kid is not in the middle, the front of the car is a visual representation of the rear view camera. When you drive the ford explorer, the wont be any blind spots.

D_Mac
Activity Score 6
Graphic Designer
pez's picture

Amazing art work, execution and idea.

pez
Activity Score 1804
Creative Director
miko1aj's picture

friggin' good campaign. The sign that Cannes contest is near.

miko1aj
Activity Score 3086
kleenex's picture

I love it.

kleenex
Activity Score 51098
Web Designer/Developer
la pasiva's picture

muy buena!!

la pasiva
Activity Score 14
Creative Director at Young & Rubicam México
Glut's picture

very well done, the idea not so much.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mikey mugambi's picture

Great campaign

mikey mugambi
Activity Score 69
Imagine IMC
ffffffwhat's picture

Sweeeeet. Looks fresh, the idea is not -that- new but the execution sure is. Nice.

ffffffwhat
Activity Score 261
Art Director
simonreviews's picture

Repeating the same exhecution 3 times shouldn't get an award

simonreviews
Activity Score 550
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