Mirrors, 2

Agency Network: 
April 2011

Print advertisment created by Ogilvy, Spain for Ford, within the category: Automotive.

Ford Focus Coupé Cabriolet

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Art Director: Ángel de la Jara
Photographer: Alejandro Iglesia

Comments (26)

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esteb's picture
Activity Score 673


atb2005's picture
Activity Score 13557

This has nothing to do with selling your old furniture to pay for the car or throwing furniture away....

This is just another take, albeit convoluted and asinine, on the old "sky" concept that we often see with cabriolets.

So the idea is that with Ford Focus coupe, you get a gorgeous view of the sky.. The old furniture is to denote all the street trash that surrounds us (or at least the people in Spain). This is what another user on here said and he was right.

The campaign is crap and so is this idea about the sky, which would do nothing to sell a car.

aliasZEKE's picture
Activity Score 24

Now, you will need more space in your garage.

Isn't it?

ÖzgürBeyinFikirleri's picture
Activity Score 48

anyone explain to me?

theoldman_son's picture
Activity Score 317

Couldn't get either...

Bob.C's picture
Activity Score 1159

If they're trying to say something with the mirror reflecting the big sky to represent the convertible aspect it's lost amongst the rest of the junk

ValenG's picture
Activity Score 58

This one says something in the back too, but i cant read it (sorry my english)

niniasufle's picture
Activity Score 407


advertising ninja's picture
advertising ninja
Activity Score 616

fully enigmatic art direction

AdsWriter 2504's picture
AdsWriter 2504
Activity Score 78


abake's picture
Activity Score 1262

Damn, I really hope the spanish consumers are more intelligent than me, 'cause I sure as hell don't understand what the hell this is about.
I suppose Bob.C is right, and that the mirror is the key to the message, but... I'm still left thinking WTF?

dean viii's picture
dean viii
Activity Score 1686

The car for people who just got evicted.

Rotzgoht's picture
Activity Score 186

And the best interpretation of this Ad goes to... "Dean"! I lol'ed for real.

bakamono's picture
Activity Score 1002

After you sit in focus, drive it and enjoy its stylish interior all other forms of furniture will never satisfy you again.

No I am not spanish

because therefore it is

Bob.C's picture
Activity Score 1159

You could be right, but then why show such poor quality furniture? Please someone from Bassat Ogilvy tell us what it all means :-)

scavenger's picture
Activity Score 44

wow. for once i think i get something most folks dot get. (if i get it that's it
i think the interior of the car is so cool, u'd throw away your furniture and rather live in the car. That's why its just chairs, drawers and mirrors. car got those things.

but if most people dnt get it, then it aint good enough.

shahidali's picture
Activity Score 4069

Wow.... I think, thats worth an explanation. I'll go with you.
A copy denoting what you said would have helped make it a superb ad. Now its nothing.


AdBuzzer's picture
Activity Score 1174

Is this ad implying that Focus Coupe Cabrio has a much better interior than any other Ford car??
Or perhaps that the interior is the main benefit of the Coupe which should make me consider it?

aliasZEKE's picture
Activity Score 24

Now, you will need more space in your garage.

Isn't it?

ofband's picture
Activity Score 83

Maybe the car is destinate for woman, wife bought it, Her husband was so angry because its so expensive so he put out his wife :D .... really hard to understand this ad

You can do it !

Bife's picture
Activity Score 99

so fast. obvious

thedesignaddict's picture
Activity Score 5403


saumya's picture
Activity Score 244

what are you insuniating? that ford causes couples ot fight?

ad loving mad creative. find me on desicreative.

dbor's picture
Activity Score 1455


CriticalVoice's picture
Activity Score 165

I don't get it, too. And the picture is a kind of boring.

Manoma's picture
Activity Score 1108

May be in a boring world, the only piece of peace you can find is the sky ? (On the miror)...

Anyway i don't understand anything...