Mirrors, 1

Agency Network: 
April 2011

Print advertisment created by Ogilvy, Spain for Ford, within the category: Automotive.

Ford Focus Coupé Cabriolet

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Art Director: Ángel de la Jara
Photographer: Alejandro Iglesia

Comments (15)

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ÖzgürBeyinFikirleri's picture
Activity Score 48

anyone explain to me?

Bob.C's picture
Activity Score 1159

Sorry but, Ford Focus Coupé Cabriolet = a load of junk. I do hope that there is another clear interpretation that my simple mind has missed.

MidasTouch's picture
Activity Score 1024

I agree.
The concept is not clear at all.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ValenG's picture
Activity Score 58

Dice: "HUELGA" en el fondo a la derecha. Its like "strike"

JFDreamer's picture
Activity Score 176

I think they mean that the streets are full of crap, fortunately you can watch the beautifull sky instead.

scavenger's picture
Activity Score 44

wow. for once i think i get something most folks dot get. (if i get it that's it
i think the interior of the car is so cool, u'd throw away your furniture and rather live in the car. That's why its just chairs, drawers and mirrors. car got those things.

but if most folks dont get it, then it aint working!!

aliasZEKE's picture
Activity Score 24

Now, you will need more space in your garage.

Isn't it?

raven's picture
Activity Score 204

sending this to AODW: a great happening!!! 6/10

Tommy G.'s picture
Tommy G.
Activity Score 897

are they sexually attracted by the car, I'm scared

saumya's picture
Activity Score 244


ad loving mad creative. find me on desicreative.

thedesignaddict's picture
Activity Score 5403

The fact that there are mirrors (pointing at the sky) in both executions leads me to believe that they have something to do with the overall message of the ads. I'm going out on a limb here, but I think these ads are trying to say "Streets are ugly, and the sky is beautiful and clean."

These are the most enigmatic ads I've seen in a long while.

dbor's picture
Activity Score 1455

Ford Focus Coupé Cabriolet - that’s all that I could change on my car!

Manoma's picture
Activity Score 1108

May be in a boring world, the only piece of peace you can find is the sky ? (On the miror)...

Anyway i don't understand anything...

Brainsugar's picture
Activity Score 1631

This kind of ad always arrive, when the creative director is also creative. No one tells him that his idea is bullshit. ;-)

pippers's picture
Activity Score 3

I think I saw a TV spot related to this... It was comparing a couple different cars and a pile of someone's junky furniture driving on a track. It was lame in the video, and here in print without any context it's really pointless.