Legs, 2

Agency Network: 
November 2009


Print advertisement created by Zubi, United States for Ford, within the category: Automotive.


2009 Ford Focus

Advertising Agency: Zubi Advertising USA
VP. Creative Director: Andrés Ordoñez
Creative Director: Ivan Calle
Associate Creative Director: Mauricio Candela
Copywriter: Vicent Llopis
Art Director: Francisco Losada
Photographer: The Blur Office
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mikeelrapido's picture

Just great!!! This kind of picture don't need and text, coment and message is very strong. Great!

Activity Score 1929
Copywriter at Evo S.C. |


jackmancer2017's picture

Don't understand why the Focus has such a camoflauge colour but nice campaign!

Juan Cabral's picture

Done before Bernbach time.

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

munirgee's picture

Man!!!! Great Ad. I liked....

Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

Prof's picture

paranoid that it has been done before.

but i'll just take the risk to really like it.

Activity Score 1449
Copywriter |

Quite really.

Wordnerd's picture

why is everybody cheering? is there something i don't see here?

it's saying 'wow', right?

Activity Score 6692
WillyLatasa's picture


Activity Score 616
Art Director at |

"Bright ideas bring better results"

ace85le's picture

doesn't work that well for me. is lollypop a popular product for males?

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

rolling.stone's picture

exactly. they are not selling toys for kids

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

No offense but when I read Your comments I get this strange feeling that You keep yuppin around pointlesly:
" is lollypop a popular bla bla bla bla..? ", " bla bla bla in kids' magazine bla bla bla"
Get some serious arguments cause at this point You seem to have none at all or simply save few pencils if You have nothing to say.
You focus on details that are a total background in this case.

Good add. Message is clear and simple, doesn't even need a copy. The case was to make a good print not a better car.

silvi's picture

Car should be red

Activity Score 4172
Guest's picture


Guest's picture

Why the numbers are twisted like a mirror reflection, i dont get it, for al the other things is good but done many times before specially on VW!!!!

Just Copy's picture

who cares if lollypop is a product for males??

Just Copy
Activity Score 56
Copywriter at Puromate advertising
adabortion's picture

Perfect! For much more premium cars such as BMW, Porsche, etc. Ford Focus would drive a different reaction. NEXT!

Activity Score 615
Creative Director
stanchfi's picture

Seems like the car blends in too much with the background to me

Activity Score 10


bossman's picture

This is crap.

It's a first idea. No creativity whatsoever. This could be done for almost any item on the market.

Those who think it is "awesome" might need to up their standards a bit.

Activity Score 48
mamasan's picture

Muy pispa, vos. Congrats!

1 Activity Score
Guest's picture

This same campaign was done for the lottery a couple of years ago and won a lot of prizes

PERP's picture

Good first impact, but it seems to be the only interesting thing about it..

Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

malísima, poco creíble y poco original

Migzter13's picture

hehe:D I always liked the focus:D

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Copy_ranter's picture

Done for a Lottery

I saw an ad like this in Archive... Nice campaign but it's been done, done and done.

Activity Score 194
Creative Director at FP7/DXB
kylestebbins's picture

Very strong visual. Is not new.

Activity Score 77
Videographer at Roundscapes, LLC
TheVuk's picture

I think I understand the idea: The people in the ads are dropping everything in order to shield their eyes from the monstrosity in front of them. I cannot believe they're trying to sell this car on looks.

Activity Score 35
Dingleberry Jack's picture

Kinda nice, but done...

Gold Lion 2003 FIlm Lion.

Advertising Agency: NEOGAMA/BBH, Sao Paulo, BRAZIL
Executive Creative Director: Ludwigvan
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli

Dingleberry Jack
Activity Score 246
tantcx's picture

LOL, I wish they make one with grandma dropped her plate.

Activity Score 16
Graphic Designer
G.Yaghi's picture

Really Smart AD... Im impressed :)

Activity Score 36
Art Director at Promofix Lebanon - Usek
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