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Hinges Campaign, Sofa

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by JWT, Mexico for Ford, within the category: Automotive.

Transit 2011. Everything Fits

Advertising Agency: JWT, Mexico
Creative Directors: Manuel Techera, Enrique Codesido
Art Directors: Abraham Navarrete, Leonardo Varela
Copywriters: Leonardo Varela, Jorge Ortega
Photographer: Garrigosa Studio

Comments (9)

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Highest Rated

morse's picture
morse
Activity Score 18024

I think it's perfect.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Nice idea. So, if my elephant doesn't fit, can I claim under the Trades Description Act?

Yarp's picture
Yarp
Activity Score 385

Yeah, okay, but wait...if you have to put hindges and fold that couch a certain way, then it actually doesnt fit...you have to make it fit...right? Maybe I got too far.

Bob.C's picture
Bob.C
Activity Score 1159

Maybe graphically showing them folding in some less subtle way would have been clearer

morse's picture
morse
Activity Score 18024

I think it's perfect.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

NOTHING SPECIAL...

MidasTouch's picture
MidasTouch
Activity Score 1024

Mh...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Glut's picture
Glut
Activity Score 3935

nothing new or spectacular.

Manoma's picture
Manoma
Activity Score 1108

Good ;-)
Not the most original, but good...

ace85le's picture
ace85le
Activity Score 3935

nah.... dont think this helps sales

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