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Hinges Campaign, Piano

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.

Caption

Transit 2011. Everything Fits

Advertising Agency: JWT, Mexico
Creative Directors: Manuel Techera, Enrique Codesido
Art Directors: Abraham Navarrete, Leonardo Varela
Copywriters: Leonardo Varela, Jorge Ortega
Photographer: Garrigosa Studio
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Highest Rated

leorazera's picture
leorazera
Activity Score 3
Copywriter at 9ine Sports & Entertainment.
thedesignaddict's picture

Way too subtle. Maybe you should have showed the piano actually neatly folded up.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Sicilia's picture

I agree with thedesignaddict, it's too basic, looks like the first idea in the list...

Sicilia
Activity Score 10
Graphic Designer at Universidad Dr. José Matías Delgado
Bob.C's picture

I gotta agree, a folding piano just does seem to be say large capacity to me especially when it's not obvious that it is a folding piano. The cliche of a all the equipment for a performance including a piano, other instruments, music stands, stools (and some clever object) and the open back of the van would have worked better.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

leorazera's picture
leorazera
Activity Score 3
Copywriter at 9ine Sports & Entertainment.
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