Agency Network: 
May 2011

Art Director: Javier Senovilla.
Copywriters: Juan Pedro Moreno, Ina Olvera.

Print advertisment created by Ogilvy, Spain for Ford, within the category: Automotive.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Pedro Úrbez

Comments (13)

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mtneylon's picture
Activity Score 67

Well isn't that just clever. Jack Johnson uses this same flow technique in many of his songs.

jackmancer2017's picture
Activity Score 6992

Yeah it's clever indeed, I'm not fully convinced though - but it's nice :)

createwitty's picture
Activity Score 204

i was abt to skip this one considering d length of d copy...who has all d time in d world to go thru all dat copy...a visual wud hav been much better...although d copy/flow technique is brilliant in itself..

daviddroga's picture
Activity Score 20


Bob.C's picture
Activity Score 1159

Long copy is wonderful and this is very clever (although trying far too hard in many places),it's creative, and the concept does get the point across
But 60 years ago Powershift would have been sold with a long flowing poem, this is the modern equivalent - to be honest it's probably just as effective
Maybe if it was shorter (not 34 lines) and possibly about cars it would be very convincing, now i'm not sure how many will hang around long enough to get the point

A. Akbari's picture
A. Akbari
Activity Score 334

Looooooooooooooooooooooooooooooooooooooong Copy!
Nobody take its time to read such copy!

jackmancer2017's picture
Activity Score 6992

Doesn't matter, it still gives you the message.

rakhal's picture
Activity Score 141

what is this? no time to read loooooooooooooooong copy!

ace85le's picture
Activity Score 3935

Sorry no time. Next.


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Kriativity's picture
Activity Score 414

Come on..who approved this and why?!

atb2005's picture
Activity Score 13557

Clever or not, it's tediously long..

flurl's picture
Activity Score 97

Read: "didn't even bother reading the first line but i'm gonna give it a 1/10 based on what i predict it will be"

welsh523's picture
Activity Score 150

Am I the only one who notices that the punctuation could use a once-over? That messed up the flow for me before I could get a third of the way through this one. That being said, I've see it before. It's not all that clever but, it's not all that bad either.