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Flow

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Art Director: Javier Senovilla.
Copywriters: Juan Pedro Moreno, Ina Olvera.

Print advertisement created by Ogilvy, Spain for Ford, within the category: Automotive.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Pedro Úrbez
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mtneylon's picture

Well isn't that just clever. Jack Johnson uses this same flow technique in many of his songs.

mtneylon
Activity Score 67
Indiana University
jackmancer2017's picture

Yeah it's clever indeed, I'm not fully convinced though - but it's nice :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
createwitty's picture

i was abt to skip this one considering d length of d copy...who has all d time in d world to go thru all dat copy...a visual wud hav been much better...although d copy/flow technique is brilliant in itself..

createwitty
Activity Score 204
daviddroga's picture

Great!

daviddroga
Activity Score 20
Bob.C's picture

Long copy is wonderful and this is very clever (although trying far too hard in many places),it's creative, and the concept does get the point across
But 60 years ago Powershift would have been sold with a long flowing poem, this is the modern equivalent - to be honest it's probably just as effective
Maybe if it was shorter (not 34 lines) and possibly about cars it would be very convincing, now i'm not sure how many will hang around long enough to get the point

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

A. Akbari's picture

Looooooooooooooooooooooooooooooooooooooong Copy!
Nobody take its time to read such copy!

A. Akbari
Activity Score 334
Other at Development Pioneers International Group-DPIG |

www.AAkbari.com

jackmancer2017's picture

Doesn't matter, it still gives you the message.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
rakhal's picture

what is this? no time to read loooooooooooooooong copy!

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
ace85le's picture

Sorry no time. Next.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Kriativity's picture

Come on..who approved this and why?!

Kriativity
Activity Score 414
atb2005's picture

Clever or not, it's tediously long..

atb2005
Activity Score 13557
flurl's picture

Read: "didn't even bother reading the first line but i'm gonna give it a 1/10 based on what i predict it will be"

flurl
Activity Score 97
welsh523's picture

Am I the only one who notices that the punctuation could use a once-over? That messed up the flow for me before I could get a third of the way through this one. That being said, I've see it before. It's not all that clever but, it's not all that bad either.

welsh523
Activity Score 150
Planner at Defero USA
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