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Published/Aired: 
August 2011

Description

Print advertisement created by M&J, Brazil for Ford, within the category: Automotive.

Caption

Be conscious. Disconnect.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga
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The JACK's picture

nice approach.. public interest..

The JACK
Activity Score 438
Marketing Manager
chamindarathnayake's picture

Max!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

JablesVanBuren's picture

I like this a lot. Very creative, and with that sense of "oh sh*t" to it.
Good work.

JablesVanBuren
Activity Score 79
JohnnyWarsaw's picture

Great idea - you don't need to explain it further with the body copy. ..and while you're at it, drop the car badging and shadow.

JohnnyWarsaw
Activity Score 17
Chris Inton's picture

Like!

Chris Inton
Activity Score 29
Art Director
thedavesiknow's picture

My first impression; Facebook and Twitter would never give permission to use their logos in this negative context. Ergo - ads are fake.

thedavesiknow
Activity Score 167
a1989inc's picture

The copy could have been better. It looks really amateurish. Really great idea though

a1989inc
Activity Score 24
Marketing Manager
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