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Don't text while driving

Agency Network: 
Published/Aired: 
September 2012
Ford Print Ad -  Don't text while driving

Description

Print advertisement created by JWT, India for Ford, within the category: Automotive.

Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Saurabh Dawar, Amitav Misra
Copywriter: Smriti Shadra
Art Director / Illustrator: Chandni Jain
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Highest Rated

Black Hour's picture

Not easy to see the link when you are in a rush.
Don't like it, weird for Ford.

Black Hour
Activity Score 368
feysal's picture

i like the idea and lay out.

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

Black Hour's picture

Not easy to see the link when you are in a rush.
Don't like it, weird for Ford.

Black Hour
Activity Score 368
mashi_04's picture

are these icons usual for each time text msg OO_OO

mashi_04
Activity Score 80
Art Director at JAG Sols
Ad Analyst's picture

Message for "PUBLIC ISSUE" should always be simpler out of complexity in visuals.

Ad Analyst
Siddarth Basavaraj's picture

nice

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

morse's picture

I quite like it. Nice visual.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

adityakesarkar's picture

Likes

adityakesarkar
Activity Score 111
Photographer at Naaptol Online Shopping Pvt. Ltd.
andylefty's picture

Don't get it. I see objects and people and a line about not texting.

How are the two related?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
bakamono's picture

Whats not to get - each button represents a potential victim or crash. Most of which you should learn in your driving school because they are street signs - yes there are over 100 different street signs which you will never ever see on the road.

Duhhhh!

bakamono
Activity Score 1002

because therefore it is

andylefty's picture

I guess I'm comparing it to this. http://adsoftheworld.com/media/print/nissan_celltruck

Where the visual and line go hand in hand. As I said, these are just objects on buttons and a line about not texting.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

interesting concept.

kleenex
Activity Score 51110
Web Designer/Developer
vaebhav8's picture

I pretty like the concept. orthodox and quite straight forward.

vaebhav8
Activity Score 14
Amity University
shakes's picture

Great idea. Simple and nice. 10/10 on art-direction.

shakes
Activity Score 18
Vermillion Communications
ananta's picture

ok

ananta
Activity Score 53
advertising
monte kelos's picture

like it.

monte kelos
Activity Score 205
Art Director
lezy's picture

a different insight on drink and drive ... liked it : )

lezy
Activity Score 377
manzoordesign's picture

great concept!

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

observant vicky's picture

like the idea...

observant vicky
Activity Score 194
Copywriter
prasadrishi's picture

nice...!

prasadrishi
Activity Score 115
Marketing Manager at Bangalore
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