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Don't text while driving

Agency Network: 
Published/Aired: 
September 2012
Description: 

Print advertisment created by JWT, India for Ford, within the category: Automotive.

Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Saurabh Dawar, Amitav Misra
Copywriter: Smriti Shadra
Art Director / Illustrator: Chandni Jain

Comments (19)

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Highest Rated

Black Hour's picture
Black Hour
Activity Score 368

Not easy to see the link when you are in a rush.
Don't like it, weird for Ford.

feysal's picture
feysal
Activity Score 2571

i like the idea and lay out.

groovy baby!

Black Hour's picture
Black Hour
Activity Score 368

Not easy to see the link when you are in a rush.
Don't like it, weird for Ford.

mashi_04's picture
mashi_04
Activity Score 80

are these icons usual for each time text msg OO_OO

Ad Analyst's picture
Ad Analyst

Message for "PUBLIC ISSUE" should always be simpler out of complexity in visuals.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

nice

Love creating ads..

morse's picture
morse
Activity Score 18024

I quite like it. Nice visual.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

adityakesarkar's picture
adityakesarkar
Activity Score 111

Likes

andylefty's picture
andylefty
Activity Score 4535

Don't get it. I see objects and people and a line about not texting.

How are the two related?

bakamono's picture
bakamono
Activity Score 1002

Whats not to get - each button represents a potential victim or crash. Most of which you should learn in your driving school because they are street signs - yes there are over 100 different street signs which you will never ever see on the road.

Duhhhh!

because therefore it is

andylefty's picture
andylefty
Activity Score 4535

I guess I'm comparing it to this. http://adsoftheworld.com/media/print/nissan_celltruck

Where the visual and line go hand in hand. As I said, these are just objects on buttons and a line about not texting.

kleenex's picture
kleenex
Activity Score 50142

interesting concept.

vaebhav8's picture
vaebhav8
Activity Score 14

I pretty like the concept. orthodox and quite straight forward.

shakes's picture
shakes
Activity Score 18

Great idea. Simple and nice. 10/10 on art-direction.

ananta's picture
ananta
Activity Score 53

ok

monte kelos's picture
monte kelos
Activity Score 205

like it.

lezy's picture
lezy
Activity Score 377

a different insight on drink and drive ... liked it : )

manzoordesign's picture
manzoordesign
Activity Score 147

great concept!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

observant vicky's picture
observant vicky
Activity Score 194

like the idea...

prasadrishi's picture
prasadrishi
Activity Score 115

nice...!

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