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Don't be the minivan guy, 1

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

If you need a big car, get the cool, sporty Ford S-Max – don’t fall into the trap of becoming the ‘minivan guy’.

Print advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely
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chicagohour's picture

are we insulting the minivan owners..

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

hasalaka.th's picture

Same thing I'm thinking. There is another question. Is there any specific outer appearance of "The minivan guy"

hasalaka.th
Activity Score 288
mediamax
dean viii's picture

WTF? You must be an account executive. Actually both of you. Maybe there's a site called aeoverthinkingoftheworld.com you can enjoy.

dean viii
Activity Score 1686
Creative Director
bate_palmas's picture

Your ad?

bate_palmas
Activity Score 1479
hasalaka.th's picture

dissapointing.

hasalaka.th
Activity Score 288
mediamax
bate_palmas's picture

I liked the first execution, thinking it was gonna be a series of archetypes. then it just got samey and too many questions are raised. Sorry dudes, gotta say no

bate_palmas
Activity Score 1479
dean viii's picture

sorry dude, gotta say no to your no. too many questions.

dean viii
Activity Score 1686
Creative Director
hinduheat's picture

Looks like a normal dude.

hinduheat
Activity Score 274
Carleton University |

Aspiring Copywriter, Improv Enthusiast.

dean viii's picture

Get new friends then.

dean viii
Activity Score 1686
Creative Director
feysal's picture

cmon guys u don't recall what the mini van guy looks like?.....hehehehhe

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

crepuscular's picture

Altoids ripoff

crepuscular
Activity Score 4
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