Don't be the minivan guy, 1

Agency Network: 
August 2012

If you need a big car, get the cool, sporty Ford S-Max – don’t fall into the trap of becoming the ‘minivan guy’.

Print advertisment created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely

Comments (11)

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chicagohour's picture
Activity Score 384

are we insulting the minivan owners..

Hmmmmm's picture
Activity Score 288

Same thing I'm thinking. There is another question. Is there any specific outer appearance of "The minivan guy"

dean viii's picture
dean viii
Activity Score 1686

WTF? You must be an account executive. Actually both of you. Maybe there's a site called you can enjoy.

bate_palmas's picture
Activity Score 1479

Your ad?'s picture
Activity Score 288


bate_palmas's picture
Activity Score 1479

I liked the first execution, thinking it was gonna be a series of archetypes. then it just got samey and too many questions are raised. Sorry dudes, gotta say no

dean viii's picture
dean viii
Activity Score 1686

sorry dude, gotta say no to your no. too many questions.

hinduheat's picture
Activity Score 274

Looks like a normal dude.

Aspiring Copywriter, Improv Enthusiast.

dean viii's picture
dean viii
Activity Score 1686

Get new friends then.

feysal's picture
Activity Score 2571

cmon guys u don't recall what the mini van guy looks like?.....hehehehhe

groovy baby!

crepuscular's picture
Activity Score 4

Altoids ripoff