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Chad

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Print advertisement created by Ogilvy, Germany for Ford, within the category: Automotive.

Caption

The explorer. With Terrain Management System.
www.us-mobile.de

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Peter Regnery, Dr. Stephan Vogel
Art Director: Helmut Meyer
Images: Bing Maps
Account Supervisor: Michael Fucks, Stefanie Ta
Advertiser Supervisor: Thomas Pfäffle
Art Buyers: Valerie Opitz, Caroline Walczok
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gioborde's picture

you see one, you´ve seen them all

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

kleenex's picture

Right and that first one you saw was not even working at all.

kleenex
Activity Score 52582
Web Designer/Developer
gioborde's picture

And right on that one too ;-)

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

morse's picture

Not original and the photo isn't particularly interesting either.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Zane's picture

Please explain...

Zane
Activity Score 110
Copywriter at Madrid
MicheleVirgilio's picture

Hmm good concept but not so the realization

MicheleVirgilio
Activity Score 2617
jackblack's picture

I'm not digging it. But who cares?

jackblack
Activity Score 2357
Art Director
mockingbird's picture

is your audience going to get this ad?

mockingbird
Activity Score 238
AMGKTM's picture

非常大胆

AMGKTM
Activity Score 22
Art Director
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