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Cake, 2

Campaign
Agency Network: 
Published/Aired: 
March 2012
Ford Print Ad -  Cake, 2

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Spain for Ford, within the category: Automotive.

Caption

It won't last long
6,200€ discount only till the end of the month

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Alvar Suñol
Art Director: Lucas Gracia
Copywriter: Carlos Pérez-Sauquillo
Illustrator: Nacho Rojo
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Spanky's picture

Bad on so many levels.

Spanky
Activity Score 4899
Other
almasnazeer's picture

:-|

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
Milan Solanki's picture

considering the tagline ice would have suited better than cake

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
MicheleVirgilio's picture

not a clear message for me

MicheleVirgilio
Activity Score 2617
gioborde's picture

Love the idea, but it´s a messed up AD, Cake in the shape of numers is, not only unnecessary, but confusing and distracting. With just the couples on an upper part of a cake it´s enough. And for me, this one particularly, is so difficult to understand.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Wordfruit's picture

I'm sure you must've had some better ideas than this.

Wordfruit
Activity Score 1023
Nomad8's picture

Idea is interesting but seems a bit forced and the art direction is not much to write home about

Nomad8
Activity Score 204
JWT India
kleenex's picture

I agree with you.

kleenex
Activity Score 52582
Web Designer/Developer
Random Jim's picture

I like this one way more. Again, very funny way to do promo.

Random Jim
Activity Score 15
italocr88's picture

the previous campaign of this was so much better

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
lorenzospio's picture

Lovin it guys

lorenzospio
Activity Score 20
artyduran's picture

Concept is good, but the racial profiling is bad. I mean, why would you put a fat African-American woman? Did she eat too much fried chicken or what?

artyduran
Activity Score 1582
Copywriter
rodrigoferve's picture

That's what she said

rodrigoferve
Activity Score 22
Copywriter at Lopez Negrete Communications
Ordozgoiti's picture

Hilarious.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
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