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Bridge

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by JWT, Argentina for Ford, within the category: Automotive.

Caption

Equipped with a monitoring system that tells you what happened with each truck in your fleet.

Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Directors: Diego Correa, Esteban García
Art Director: Juan Raimondi
Copywriter: Juan Besagni
Illustrator: Ezequiel Volpato
Photographer: Matías Postiglione
Retouch: Vicky Ferreira Novo
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bknowlden's picture

Smart art direction, but overproduced.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

KbxAds's picture

cool

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

mpared's picture

I dont thing they get their message accross ...maybe its just me !

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

not really communicative, instead has it mentioned simply TRUCK 1 - x place TRUCK 2 - y place hault for maintance, TRUCK 3 - minor accident etc with a good pic of the truck. will serve the purpose i think --- sagar -- www.valayam.com

Guest
Guest's picture

great work! clear message with nice illustration.

Guest
Guest's picture

well, what happened to the truck....?? Does the Cargo e give you the information which streets or surroundings are broken? Bad art director. Perspective is all wrong. I do like the comic style drawing on the truck. But not for this.

Guest
kurtberengeiger's picture

Good B2B.

kurtberengeiger
Activity Score 7323
Copywriter
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