Blind spot

Agency Network: 
March 2014

Print advertisment created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Ford Explorer with BLIS technology. Warns you of dangers in your blind spot.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriters: Idan Levi, Sharon Refael
Art Director: Shirley Eva Bahar
Account Group Head: Hagai Leeran
Account Supervisor: Yogev Weiss
Account Executive: Daniel Sela
Photographer: Yoram Ashahim
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Odelia Nachmias

Comments (10)

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GrumpyArtDirector's picture
Activity Score 858


kleenex's picture
Activity Score 50502

what a crappy ad.

NY Belfry's picture
NY Belfry
Activity Score 1045

I don't know. I find the idea to be pretty interesting. It would be nice for the photograph to be vehicle related though but I still got the point.

morse's picture
Activity Score 18024

I think the idea is good, but using such an aggressive situation is quite unfortunate.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LLemontree's picture
Activity Score 6

I don't think the guys on the right were necessary to make the idea more clear..

NY Belfry's picture
NY Belfry
Activity Score 1045

Disagreed. They help imply it's a store robbery. If you just show a guy with a gun behind the counter, you wouldn't come to that conclusion. It'd just be a guy with a gun with no clear background to why. I know that in places (at least around me) that liquor store owners tend to be armed themselves.

Marcao's picture
Activity Score 3029

This ad has got its physics messed up - mirrors don't show you the view in front, unless that happens to be a clear piece of glass.

chidi's picture
Activity Score 176


Eddie23's picture
Activity Score 29

Good Idea, artwork can be better.


kurtberengeiger's picture
Activity Score 7323

Agreed. Much better.