Blind service station attendant

Agency Network: 
April 2011

Print advertisment created by Ogilvy, Netherlands for Ford, within the category: Automotive.

The new Ford Focus with nozzle recognition.
Ford. Feel the difference.

Advertising Agency: Ogilvy Amsterdam, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Art Director: Oscar Flinterman
Copywriter: Joost van Nistelrooij
Photographer: Arno Bosma

Comments (8)

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bakamono's picture
Activity Score 1002

Mmmmm what?

because therefore it is

Tommy G.'s picture
Tommy G.
Activity Score 897

Love this one but it could be efficient for any other car with that technology. It's not specific to Ford (for now, but thinking in perspective)

YJ's picture
Activity Score 375

I don't like this at all. Also, the man and dog look like they were shot separately and added in post.

JeffP's picture
Activity Score 810

I'm gonna buy a Focus just for that.

AdBuzzer's picture
Activity Score 1174

The whole situation is very forced and not very likely to happen, so what do I really need this "nozzle recognition" for anyways?

henito's picture
Activity Score 560

quite forced visual. never seen a blind gas station attendant.

Billoughsby's picture
Activity Score 5144

is this just a little mean-spirited in the bargain, or is it just me reading that into it?

That's it.

dean viii's picture
dean viii
Activity Score 1686

Kind of an obvious solution for the benefit. Which really isn't one.