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The Evolution of the Dollar Bills, $100

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by Ogilvy, Brazil for Forbes, within the category: Media.

Caption

Money makes you look younger.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Director: Andre Kirkelis
Copywriter: Fabio Seidl
Art Director: Guto Kono
Photographers: Keystone, Other Images, Glow Images
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mikevitoria's picture

smart insight

mikevitoria
Activity Score 22
Copywriter
bembridge's picture

very intriguing visual. would stop me. not sure I got the message they communicating? maybe I am being a bit slow today :-)
Like the campaign tough. and remembered it was for Forbes Magazine.

bembridge
Activity Score 72
J&J |

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

kleenex's picture

I like it.

kleenex
Activity Score 51126
Web Designer/Developer
Ed Rapport's picture

Really smart ad.. Forbes is about making money... and money does make you look younger. Just look at them Ben Franks!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Ed Rapport's picture

Really smart ad.. Forbes is about making money... and money does make you look younger. Just look at them Ben Franks!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Alabady's picture

Nice idea, I like it.

Alabady
Activity Score 18
Graphic Designer at Doha - Qatar
clavelle's picture

The idea's alright, and Abraham Lincoln does look a bit younger, but does dying your hair equal plastic surgery? Because that's all I'm really seeing that changed with Ben Franklin and Jefferson...

clavelle
Activity Score 54
erectus's picture
erectus
Activity Score 5326
Copywriter
MicheleVirgilio's picture

very good

MicheleVirgilio
Activity Score 2617
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