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Split personality, Grandma

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by BBDO, France for Football Resistance, within the category: Public Interest, NGO.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager: Sacha Lacroix
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Highest Rated

CuriousPencil's picture

But look at all the shiny pencils you have.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

At the risk of getting things really wrong again, I'll ask this question: does anyone else see how momentously wrong this could be if someone read it and said "I will, now you've helped me see beneath the surface..."?

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

I don't understand

luispiter
Activity Score 2756
comunication
CuriousPencil's picture

But look at all the shiny pencils you have.

CuriousPencil
Activity Score 4225
Copywriter
kagzmainah's picture

this is all messed up!

kagzmainah
Activity Score 631
Graphic Designer
Sooty's picture

There is something in the insight (which I only got after reading the title) but the execution is too confusing.

Sooty
Activity Score 38
Copywriter
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