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Aretha

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by BBDO, France for FontShop, within the category: Professional Services.

Caption

Font Me I'm Famous.com

Advertising Agency: Proximity BBDO, Paris, France
Chief Creative Officer: Valérie Levy-Harrar
Art Director: Eric Perrin
Copywriter: Grégory Tormo
Digital Art Director: Stéphane Faure
Motion Designer: Jérémy Delhuvennes
Sound Designer: Aymeric Lepage
Planner: Nicolas Orsoni-Durand
Chief Executive Officer: Olivier Rippe
Account Director: Caroline Lacaille
Project Manager: Coralie Koen
Communication Manager: Emmanuelle Aquino
Advertiser's Supervisor: Mimi Rosenheim
Creative Development Manager: Guillaume Rancurel
Deputy Technical Manager: Benoit Quette
Developer: Damien Moreau
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Highest Rated

VampAd's picture

Agree. Its just a pun, a bad wordplay.

VampAd
Activity Score 1151
kleenex's picture

I like the concept.

kleenex
Activity Score 51721
Web Designer/Developer
danielchapman's picture

seriously?

replace 'fuck me im famous' with 'font' and we have an idea?

Not to mention attaching a silly proposition to a random star... and a freakin font.

not good.

danielchapman
Activity Score 292
VampAd's picture

Agree. Its just a pun, a bad wordplay.

VampAd
Activity Score 1151
thatcopyguy's picture

Not sure if you missed the idea that the missing last names are also font names.

I think the ad is smart, and pinpoints to their target nicely.

thatcopyguy
Activity Score 44
Lisbon freak's picture

I'm a graphic designer and it speaks to me big time. I love it.

Lisbon freak
Activity Score 496
Creative Director at Toronto
pierre cirent's picture

Simple, clear and fun.I love it.

pierre cirent
Activity Score 9
Art Director at Paris
Ramon Diaz's picture

Clever idea, i like it.

Ramon Diaz
Activity Score 8
Copywriter
Dan Bennett's picture

I love the idea, execution is also nice...

Dan Bennett
Activity Score 5
Jimmy Hofmann's picture

I like it a lot.They are all good.

Jimmy Hofmann
Activity Score 9
Art Director
MichelMichal's picture

Respect.

MichelMichal
Activity Score 420
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