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Aretha

Agency Network: 
Published/Aired: 
September 2012
Description: 

Print advertisment created by BBDO, France for FontShop, within the category: Professional Services.

Font Me I'm Famous.com

Advertising Agency: Proximity BBDO, Paris, France
Chief Creative Officer: Valérie Levy-Harrar
Art Director: Eric Perrin
Copywriter: Grégory Tormo
Digital Art Director: Stéphane Faure
Motion Designer: Jérémy Delhuvennes
Sound Designer: Aymeric Lepage
Planner: Nicolas Orsoni-Durand
Chief Executive Officer: Olivier Rippe
Account Director: Caroline Lacaille
Project Manager: Coralie Koen
Communication Manager: Emmanuelle Aquino
Advertiser's Supervisor: Mimi Rosenheim
Creative Development Manager: Guillaume Rancurel
Deputy Technical Manager: Benoit Quette
Developer: Damien Moreau

Comments (10)

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kleenex's picture
kleenex
Activity Score 50610

I like the concept.

danielchapman's picture
danielchapman
Activity Score 292

seriously?

replace 'fuck me im famous' with 'font' and we have an idea?

Not to mention attaching a silly proposition to a random star... and a freakin font.

not good.

VampAd's picture
VampAd
Activity Score 1151

Agree. Its just a pun, a bad wordplay.

thatcopyguy's picture
thatcopyguy
Activity Score 44

Not sure if you missed the idea that the missing last names are also font names.

I think the ad is smart, and pinpoints to their target nicely.

Lisbon freak's picture
Lisbon freak
Activity Score 496

I'm a graphic designer and it speaks to me big time. I love it.

pierre cirent's picture
pierre cirent
Activity Score 9

Simple, clear and fun.I love it.

Ramon Diaz's picture
Ramon Diaz
Activity Score 8

Clever idea, i like it.

Dan Bennett's picture
Dan Bennett
Activity Score 5

I love the idea, execution is also nice...

Jimmy Hofmann's picture
Jimmy Hofmann
Activity Score 9

I like it a lot.They are all good.

MichelMichal's picture
MichelMichal
Activity Score 420

Respect.

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