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Monroe

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Africa, Brazil for Folha de S. Paulo, within the category: Media.

Caption

The Movie Stars are in your Newspaper.
Cinema Poster Collection. Every Sunday, free, at the Folha.

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Illustrator: Felipe Guga
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Crisp One's picture

I had to make pics like his in my Typography classes back in school...

Idea is weak, execution is weaker... they weren't sure the consumer would see it so they left a picture in the bottom left....tisk...tisk

Crisp One
Activity Score 2005
Other at New York
Crystal Clear's picture

I think the picture in the bottom left is there to show the readers what the free give-away poster actually looks like.

Nevertheless, I agree that the idea is weak.

*** KIRMIZI ODULLERI ***

Crystal Clear
Activity Score 83
Other at Media - Newspaper
Scam Detector's picture

FOUR Creative Directors???? 4??

Scam Detector
Activity Score 1048
General Manager
Kateter's picture

Nizan, you're out of the game. sorry.

this is bad and meaningless.

Kateter
Activity Score 2029
Copywriter
Guest commenter's picture

I can hear my typography teacher screaming on this one. and I'm with you 4 creative directors? and not one saw that this is a bad idea....

Guest commenter
Luis Maram's picture

It is exactly the same work for the nude calendar of Taylor Lane. You can see it here: http://blog.luismaram.com/2007/01/03/desnudos-tipograficos-%C2%A1exqui...

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Greg Jenkins's picture

Good job and cool artwork.I don't like the pack shot very much, but it is clean and makes the connection directly.

Greg Jenkins
easy tiger's picture

hahahahahahahahahaha it's as if the Typer Museum Campaign, by Paul Belford, didn't exist ...

easy tiger
Activity Score 68
Better then yours ! |

eaaaaaaasy

Tom Taborda's picture
Tom Taborda
tymerri's picture

Freebies should always be appealing and if it is a poster,atleast look sensous. Not typographs or caricatures! Even the art director himself was not convinced the ad would deliver, hence the real poster at the bottom.
Readers' intelligence has evovled considerably so do not insult their thought process. Keep it direct and simple!

tymerri
Guest commenter's picture

Typography is sooo 90's

Guest commenter
Guest commenter's picture

Typography is so 90's

Guest commenter
Scam Detector's picture

80s

Scam Detector
Activity Score 1048
General Manager
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