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Foeticide

Published/Aired: 
December 2007
 Foeticide

Description

Art Director Tolga Büyükdoganay

Caption

In India every year thousands of girls get killed just because they are girls.
www.amnesty.at

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Client: Amnesty International
Creative Directors: Florian Nussbaumer
Copy Writer: Florian Nussbaumer
Photographer: Joachim Haslinger
Retouching: Rotfilter
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juliangray's picture

the message should convey very strong, but i think the ad is not up for it.

Its "warm" but aint burning. i need a stronger image for such a terrible crime.

The image just sais murder or violence in india in a too subtle way. But doesnt talk about the discrimination and hate crimes.

juliangray
Activity Score 987
Art Director
RM's picture

What could be stronger than this image, please tell me?
It's the simplest, most direct piece of communication on this page, well done

RM
Activity Score 419
Copywriter
digifool's picture

I love this ad.

digifool
Activity Score 264
Art Director
adrianapr's picture

this ad ROCKS. i like it very very much.
it IS strong, come on!!!!!!! we don't need to see a dead girl or something!

adrianapr
Activity Score 1254
Tincho's picture

I like it. Powerfull and simple.

Tincho
Activity Score 1093
Art Director
banana tom's picture

Nice

banana tom
Activity Score 40
Tokyo
ManchuChanchu's picture

the idea of a 'bindi' looking like blood/gun shot is fine. but the execution (read photoshop job) is not good

ManchuChanchu
Activity Score 701
Art Director
adrianapr's picture

why is it not good? i see a very correct art direction in this ad...

adrianapr
Activity Score 1254
ad me's picture

Very westernised concept. Indians are not a trigger happy lot like the West. So showing a gun shot is a mismatch with girls being killed in India. Time to get the basics right buddy. Don't see the world through western goggles!

ad me
Activity Score 5
imke's picture

I am touched with the message and ...ok visual too....

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

imke
Activity Score 472
sbrgs's picture

very nice

sbrgs
Activity Score 4
Copywriter at copywriter
Olafski001's picture

the idea is good but not great
the execution is ok but not good
so the ad is nice but not brilliant

Olafski001
Activity Score 1193
Copywriter |
J.Zdaniuk's picture

I agree with Olafski001, but I still wish I had it in my book.

J.Zdaniuk
Activity Score 74
Art Director at LOWE GGK |

What the Puck am I doing here?

Rajib's picture

Strong.....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

nitin456's picture

ok

nitin456
Activity Score 133
Art Director at Advertising Agency
BorisTheSprinkler's picture

sorry, but i've already seen this idea months before.
they did it for unicef i think.

BorisTheSprinkler
Activity Score 24
Creative Director at BUSTY
Guest's picture

maybe unicef copied this idea!

Guest
BorisTheSprinkler's picture

i don't think so.

i saw the unicef-ad ages ago. sorry dear guest: they were definitely first.

BorisTheSprinkler
Activity Score 24
Creative Director at BUSTY
Nazim Abbas's picture

Thats not a gun shot or westernized concept.... Women in India stick Bindi on their forehead thats red in color, its kinda accessory... And that bindi is round in shape and is considered very beautiful and i feel this ad shows the beauty of being a girl has become a curse for the girls ...

Nazim Abbas
abbas.nazim's picture

Thats not a gun shot or westernized concept.... Women in India stick Bindi on their forehead thats red in color, its kinda accessory... And that bindi is round in shape and is considered very beautiful and i feel this ad shows the beauty of being a girl has become a curse for the girls ...

abbas.nazim
Activity Score 19
Purple Focus |

Nazim

Signe_S's picture

Very strong idea!

Signe_S
Activity Score 357
Art Director at My own company
abdou's picture

The idea is great, but the picture doesn't make a shaking effect. They should have made the drop go down on the side of the girl's face (which is more dramatic)and leave a thin trail.

On the other hand, India's major problem doesn't lie in foeticide... People there don't die because they are from a sex or another, but because they just don't find what to eat...!

abdou
Activity Score 76
Market research
Mr.Top's picture

is ok

Mr.Top
Activity Score 728
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