The kitchen

Agency Network: 
November 2010

Print advertisment created by WCIE, France for FNSF, within the category: Public Interest, NGO.

Domestic violence. Keeping it quiet is participating.

Advertising Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato

Comments (23)

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jackmancer2017's picture
Activity Score 6992

Copy really finishes it :) I think it's great.

morse's picture
Activity Score 18024

Yes, it's really great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That's just a simplified reverse ripoff of the Cannes 2010 Amnesty idea.
Geez guys, get out more.
Hope you had the decency NOT to charge for it. :(

The Jobless Writer
Will Think for Salary

ivan's picture

Which one? I can't find it...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

'Ígnore us... ignore human rights' print out of Colenso BBDO Auckland in May this year, Ivan.
Huge group of people surrounding an execution, but all facing outward.
I saw it as part of a Cannes exhibition in Sept.

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cheers, Ivan.

The Jobless Writer
Will Think for Salary

Reality Check's picture
Reality Check
Activity Score 2539

Keep it civil, Roger. You could have made the same point without resorting to personal attacks. ("Geez guys, get out more.")

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Sorry, Guv. ;)

The Jobless Writer
Will Think for Salary

getrich_gg's picture
Activity Score 50

Mr. ivan,, why there are no winners for november and december?

ivan's picture

November is coming out on Monday. December will come out in 4 weeks time. Thanks

shahidali's picture
Activity Score 4069

Straight on the face. Very bold. Excellent AD and copy connects strongly. Good job done.


fotdot's picture
Activity Score 673

I see this at party. This true.

Lazarus's picture
Activity Score 1536

It's almost too simple.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Strong funeral link.

Write a wise saying and your name will live forever – Anonymous.

AlfredoGil's picture
Activity Score 133

I didn't notice that until you pointed it out, nice observation! I think it's a great ad. Certainly got my attention.

parekh327's picture
Activity Score 11

Good One!!

Sdb's picture
Activity Score 1362

Instead of actual people standing, shadows of them also could have worked. Donno, this just crossed my mind.

ronstr's picture
Activity Score 140

really like the funeral looks..: great job!

Tisha's picture
Activity Score 22

simple, straight to the ponit... i think it`s realy good

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

horrifying! But that's what makes it so effective then, isn't it? really powerful. love it.

Dzsoi's picture
Activity Score 8532

The only fresh aspect in these ads is the funeral reference. The copy should emphasize that. I don't know... "Regret is not what she needs. Report domestic violence." or something like that.

shah wali jan's picture
shah wali jan
Activity Score 257

i agree with morse

Yes, it's really great.