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The kitchen

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by WCIE, France for FNSF, within the category: Public Interest, NGO.

Caption

Domestic violence. Keeping it quiet is participating.

Advertising Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato
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jackmancer2017's picture

Copy really finishes it :) I think it's great.

jackmancer2017
morse's picture

Yes, it's really great.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture

What?
That's just a simplified reverse ripoff of the Cannes 2010 Amnesty idea.
Geez guys, get out more.
Hope you had the decency NOT to charge for it. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ivan's picture

Which one? I can't find it...

ivan
Creative Director at Ads of the World
Roger Keynes's picture

'Ígnore us... ignore human rights' print out of Colenso BBDO Auckland in May this year, Ivan.
Huge group of people surrounding an execution, but all facing outward.
I saw it as part of a Cannes exhibition in Sept.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ivan's picture
ivan
Creative Director at Ads of the World
Roger Keynes's picture

Cheers, Ivan.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Reality Check's picture

Keep it civil, Roger. You could have made the same point without resorting to personal attacks. ("Geez guys, get out more.")

Reality Check
Activity Score 2539
Roger Keynes's picture

Sorry, Guv. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

getrich_gg's picture

Mr. ivan,, why there are no winners for november and december?

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
ivan's picture

November is coming out on Monday. December will come out in 4 weeks time. Thanks

ivan
Creative Director at Ads of the World
shahidali's picture

Straight on the face. Very bold. Excellent AD and copy connects strongly. Good job done.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

fotdot's picture

I see this at party. This true.

fotdot
Activity Score 673
Creative Director
Lazarus's picture

It's almost too simple.

Lazarus
Activity Score 1536
Creative Director
Anonymous Author's picture

Strong funeral link.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AlfredoGil's picture

I didn't notice that until you pointed it out, nice observation! I think it's a great ad. Certainly got my attention.

AlfredoGil
Activity Score 133
parekh327's picture

Good One!!

parekh327
Activity Score 11
Other at Electrical Designer
Sdb's picture

Instead of actual people standing, shadows of them also could have worked. Donno, this just crossed my mind.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
ronstr's picture

really like the funeral looks..: great job!

ronstr
Activity Score 140
Creative Director at art director
Tisha's picture

simple, straight to the ponit... i think it`s realy good

Tisha
Activity Score 22
Marketing Manager
Chelsey Homan's picture

horrifying! But that's what makes it so effective then, isn't it? really powerful. love it.

Chelsey Homan
Activity Score 90
Dzsoi's picture

The only fresh aspect in these ads is the funeral reference. The copy should emphasize that. I don't know... "Regret is not what she needs. Report domestic violence." or something like that.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
shah wali jan's picture

i agree with morse

Yes, it's really great.

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
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