Agency Network: 
November 2011

Gym are not always places where training comes easy at all: you have to deal with a crowded environment, a noisy, sweating human fauna. Changing gym is not the solution, you need to look for an evolution of its concept: that's FM Studio.

Print advertisment created by Grey, Italy for FM Studio, within the category: Media.

Advertising Agency: Grey, Milano, Italy
Executive Creative Director: Roberto Greco
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Gaetano Cerrato
Copywriter: Serena Pulga
Account Supervisor: Emanuela Carnaghi
3D Illustrator / Photographer: Michelangelo Rossino
Graphic Designer: Gaetano Cerrato
Art Buyer: Virginia Salvucci
Production House: Livello 6

Comments (4)

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vote4pedro's picture
Activity Score 4601

These aren't hitting on a benefit at all. Any gym could have annoying people who want to talk to you. Unless this one caters exclusively to mutes, I don't see them being any different. So in the end, I simply associate this gym with annoying people who want to talk to you.

andylefty's picture
Activity Score 4535

Evolution of its concept? It's not communicated here.

MicheleVirgilio's picture
Activity Score 2617

Mi piace.

John Sacco's picture
John Sacco
Activity Score 2

No USP (Unique Selling Proposition), no benefits communicated. What's so great about going to this gym? Visual and headline are cute but don't convey any type of real message.