Advertisement

Peanut Butter

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by Grey, Malaysia for Fluff & Stuff Cookies, within the category: Confectionery, Snacks.

Caption

Your inner desires. Right in the middle.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Phoecus Lee
Copywriter: Alex Wong
Photographer: Chong Yuk Hou
Retoucher: Cy Chen
Illustrator: Vince Low
Log in or register to post comments

Highest Rated

miko1aj's picture

This campaign in excellent. Transposition of product character into more common idea always impresses me. It's fantastically crafted (except the frame which is totally unnecessary in my opinion).
I wonder only – wouldn't be more accurate if the individual in the middle would rather been middle version of two extremes of himself? Just wondering.

miko1aj
Activity Score 3086
gioborde's picture

Great. i dont like the frame, but overall, love the idea and illustration

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

miko1aj's picture

This campaign in excellent. Transposition of product character into more common idea always impresses me. It's fantastically crafted (except the frame which is totally unnecessary in my opinion).
I wonder only – wouldn't be more accurate if the individual in the middle would rather been middle version of two extremes of himself? Just wondering.

miko1aj
Activity Score 3086
jackblack's picture

Peanut butter - an inner desire?? It's probably just sitting in your kitchen cabinet.

jackblack
Activity Score 2357
Art Director
ace85le's picture

Love love love the whole series.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Wordnerd's picture

am i the only one that thought this was about being gay? i don't really get this analogy for a cookie. but i'm also too lazy

Wordnerd
Activity Score 6692
Copywriter
Boxey's picture

wtf?

Boxey
Activity Score 8879
Melaleuca In-House
Featured Content

Latest Collections

Advertisement