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Mystery

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Filadelfia, Brazil for Floriano Bookstore, within the category: Retail Services.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Copywriters: Dan Zecchinelli, Hellen Mundin
Art Director: Márcio Doti
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hmaffia's picture

Loved it. Awesome concept and great copywriting.
Congrats!

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Roger Keynes's picture

Telling writing! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

auliviet's picture

Nice concept but I am not sure it will be efficient as you have to read the whole text to understand the ad.

auliviet
Activity Score 179
Other
kleenex's picture

That I agree with.

kleenex
Activity Score 52582
Web Designer/Developer
hmaffia's picture

But the target is reading lovers.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Klara K.'s picture

Beautifully written. The question is how many people would appreciate it given the format.

Klara K.
Activity Score 3343
Charles University in Prague
alexp75's picture

great copy!

alexp75
Activity Score 20
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