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Mystery

Agency Network: 
Published/Aired: 
April 2013
Description: 

Print advertisment created by Filadelfia, Brazil for Floriano Bookstore, within the category: Retail Services.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Copywriters: Dan Zecchinelli, Hellen Mundin
Art Director: Márcio Doti

Comments (7)

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hmaffia's picture
hmaffia
Activity Score 746

Loved it. Awesome concept and great copywriting.
Congrats!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Telling writing! ;)

The Jobless Writer
Will Think for Salary

auliviet's picture
auliviet
Activity Score 179

Nice concept but I am not sure it will be efficient as you have to read the whole text to understand the ad.

kleenex's picture
kleenex
Activity Score 50224

That I agree with.

hmaffia's picture
hmaffia
Activity Score 746

But the target is reading lovers.

Klara K.'s picture
Klara K.
Activity Score 3343

Beautifully written. The question is how many people would appreciate it given the format.

alexp75's picture
alexp75
Activity Score 20

great copy!

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