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Highest Rated

jumbo's picture

This ad got
1 Cannes bronz
2 oneshow nomination
3 clio nomination
4 communication art
5 Its in work
6 adfest nomination
7 Its in archive

I think seeing all the comments on this ad by xtremly wise and talented people,
all judges in the world are either dumb.
Or art director must be given hell lot of bribe to all the judges.
cheers!!!!

jumbo
Activity Score 2
Jupiter
Kamikaze's picture

I guess something like this was already, posted on the exhibitions section sometime back… I guess Conceptual Eyes posted it…!

Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

Bundy Agency's picture

if you guessed this piece by conceptual eyes http://adsoftheworld.com/files/Dulux.%20Non%20Drip%20Paints.jpg
then you guessed right theyre both for a quick dry paint, thats about the only comparison, apart from the rough photoshoping i like the concept and i love how brave these indian clients are, more than likely it was done for awards and they'll stick a big fat logo over it later but i still love the subtle branding

Bundy Agency
Activity Score 597
Art Director
Conceptual-eyes's picture

this one, but it's really not one of my best ideas.

http://adsoftheworld.com/files/Quick%20drying%20paints.jpg

Conceptual-eyes
Activity Score 1475
Copywriter
Conceptual-eyes's picture

HERE IS MY OLD SCAMP, IT'S THE SAME.

http://adsoftheworld.com/files/Quick%20drying%20paints.jpg

copycats ;)

Conceptual-eyes
Activity Score 1475
Copywriter
Willey's picture

Horrible Photoshop! who needs their floor painted "see-through cyan"?

Nice concept though.

Willey
Activity Score 140
Graphic Designer
puppiepoppy's picture

If you're an Indian, you'll appreciate the color. I noticed many of my Indian friends do like it. But probably not painting their brand new wooden floor with it.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Yokel's picture

Don#t look photoshopped to me at all. Where's it 'see through'?

Yokel
Activity Score 604
Art Director
Axxl's picture

Have a look here and scroll down to the bottom. http://mapage.noos.fr/joelapompe2/
But anyway, this ad won a lion last week.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
puppiepoppy's picture

That's why not all of those Cannes winners deserve them....some are really really awesome breakthrough, most are superb...but a small fractions are old idea, with non refreshing angle.

Example: There's one Bronze winner for Motorola slim phone that uses the thickness of the magazine. Done hundred of times before, but they still get away.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

kalpesh78's picture

the garden seat ad on the quickdry was created by the same person.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Willey's picture

Yokel, you cant see bad photoshop, then you cant see photoshop all together!

Willey
Activity Score 140
Graphic Designer
Yokel's picture

Oh, believe me I can see Photoshop. That's my daily bread. And either this is good PS or not at all. Where is it 'see through'? The gaps between the boards? They're boards, they have gaps. Take a look, some even have paint in the gaps. I doubt they would waste time with PSing it when it's quicker, cheaper and better to paint the danged floor, seeing as they had to do a photo shoot anyway. The only part which is PSed is the top right corner. Probably because their floor wasn't big enough.

Yokel
Activity Score 604
Art Director
sakal jain's picture

Ah! the painter needs training. . . painting in the reverse direction. . . poor basics.

sakal jain
Activity Score 4
Copywriter
Yokel's picture

???

Yokel
Activity Score 604
Art Director
Guest's picture

dahh!quik dry??

Guest
matat's picture

I like, i only wish the floor was a more rugged floor, you know kinda textured like youd have at a beach house just a personal preference i guess.

matat
Activity Score 40
Art Director
oshe's picture

This concept have been done 09827342730954782 times.

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

raverus's picture

Hi copycat...........meow.....
should be ashamed of yourself, mckann!!!

raverus
Activity Score 1476
Art Director
Rog's picture

Yada yada yada yada... yep!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

tadkamaarke's picture

People paint floors? i thot they had tiles for those..or carpets..and yeah we indians like colour- on the walls though

tadkamaarke
Activity Score 93
Copywriter
heymmb's picture

Simple and not original

heymmb
Activity Score 49
Copywriter |

.This conversation is over.

Lince's picture

la idea esta muy bien pero le falto se un poco menos obvio y mas produccion es la realizacion

Lince
Activity Score 6
Graphic Designer
jumbo's picture

This ad got
1 Cannes bronz
2 oneshow nomination
3 clio nomination
4 communication art
5 Its in work
6 adfest nomination
7 Its in archive

I think seeing all the comments on this ad by xtremly wise and talented people,
all judges in the world are either dumb.
Or art director must be given hell lot of bribe to all the judges.
cheers!!!!

jumbo
Activity Score 2
Jupiter
witness505's picture

Idea is straight forward and simple, personally i like simple ideas but smart pushes it to another level.
btw winning awards simply mean other works aren't as good in the eyes of the judges, that's all. Don't make the work lovable in all cases.

witness505
Activity Score 137
Envy New Media
walkingbuddha's picture

bad photoshop. nice idea.

walkingbuddha
Activity Score 188
Art Director
velle's picture

thinking aloud here...
takes down notes on ideation process:
what would happen if paint dries faster than you can say, 'done!', while you're painting? so, you can show the can of paint without having to show the can or the logo at the bottom, and you can clearly show this is a paint ad...

velle
Activity Score 1550
Copywriter
juli86's picture

Really good.

juli86
Activity Score 155
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