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I'm pregnant

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Grey, Argentina for Flobu, within the category: Health.

Caption

I'm pregnant
Emotion proof

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo
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Highest Rated

skay84's picture

Remind me a LOT another print of ARGENTINA...cannes winner....

http://files.coloribus.com/files/adsarchive/part_565/5655305/file/park...

same think, but inverted...

skay84
Activity Score 8
createwitty's picture

get the idea...i think its kinda cold, not sensitizing wid the woman...they could hav used various silly situations on which women cry to create humor..

createwitty
Activity Score 204
ace85le's picture

I like this!!!!

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

jackmancer2017's picture

Hehe I really like it - emotion proof. It's an unique point brought forward for mascara (I think it's unique). I think woman can laugh about this as well so ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
john.lighttern's picture

Too old, dude. Photography, line, insight. everything is out-to-date

john.lighttern
Activity Score 216
Chiat
vulee3's picture

nice concept but poor visual !

vulee3
Activity Score 2
dr_alfonso_bremel's picture

Nice concept. I really like it.

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

skay84's picture

Remind me a LOT another print of ARGENTINA...cannes winner....

http://files.coloribus.com/files/adsarchive/part_565/5655305/file/park...

same think, but inverted...

skay84
Activity Score 8
Ceballos's picture

Recuerdo que cuando hice el Master de Creatividad tuvimos una presentación frente al profesor y uno de los briefs era de esta marca. Dos duplas coincidieron en esta ejecución: una frase lacrimógena emborronada como si fuesen ojos llorosos. Al menos ellos hicieron un buen copy. Y os hablo del año 2005.
Creo que Grey Buenos Aires puede hacer cosas mejores que estas. Mucho mejores. Esto es viejo, muy viejo y además es muy básico.
Next!

Ceballos
Activity Score 621
Copywriter
skay84's picture

llo mismo sucedio en Brother Buenos Aires...

skay84
Activity Score 8
niniasufle's picture

Simple, sí, concepto viejo quizás, pero no por eso menos efectivo. Se basa en un insight únicamente femenino. Me hizo recordar cuando mi hermana me dijo que estaba embarazada: lloramos como tontas jajaj, pero si te logra recordar ese tipo de cosas (entre otras) es porque el insight aún funciona, sin embargo no creo que haya sido la mejor ejecución...

niniasufle
Activity Score 407
Producer/Director at La Red TV
krautland's picture

if this were "emotion proof," which I gather to mean it doesn't smear when you cry then I kind of feel it should be not smudged. bottom line: good idea but it needs a different tagline. it needs to say they should have used something that wouldn't smear instead.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Misha Rao's picture

totally agree with createwitty

Misha Rao
Activity Score 12
Copywriter at Melange Medical Communications, Mumbai.
Kriativity's picture

its goodie good!

Kriativity
Activity Score 414
chicagohour's picture

if it is emotion proof why is it getting smudged by tears...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

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