Description
Print advertisement created by Grey, Argentina for Flobu, within the category: Health.
I'm pregnant
Emotion proof
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo
Highest Rated
Remind me a LOT another print of ARGENTINA...cannes winner....
http://files.coloribus.com/files/adsarchive/part_565/5655305/file/park...
same think, but inverted...
get the idea...i think its kinda cold, not sensitizing wid the woman...they could hav used various silly situations on which women cry to create humor..
I like this!!!!
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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
Hehe I really like it - emotion proof. It's an unique point brought forward for mascara (I think it's unique). I think woman can laugh about this as well so ;p
Too old, dude. Photography, line, insight. everything is out-to-date
Nice concept. I really like it.
Dr. Alfonso Bremel
Remind me a LOT another print of ARGENTINA...cannes winner....
http://files.coloribus.com/files/adsarchive/part_565/5655305/file/park...
same think, but inverted...
Recuerdo que cuando hice el Master de Creatividad tuvimos una presentación frente al profesor y uno de los briefs era de esta marca. Dos duplas coincidieron en esta ejecución: una frase lacrimógena emborronada como si fuesen ojos llorosos. Al menos ellos hicieron un buen copy. Y os hablo del año 2005.
Creo que Grey Buenos Aires puede hacer cosas mejores que estas. Mucho mejores. Esto es viejo, muy viejo y además es muy básico.
Next!
Simple, sí, concepto viejo quizás, pero no por eso menos efectivo. Se basa en un insight únicamente femenino. Me hizo recordar cuando mi hermana me dijo que estaba embarazada: lloramos como tontas jajaj, pero si te logra recordar ese tipo de cosas (entre otras) es porque el insight aún funciona, sin embargo no creo que haya sido la mejor ejecución...
if this were "emotion proof," which I gather to mean it doesn't smear when you cry then I kind of feel it should be not smudged. bottom line: good idea but it needs a different tagline. it needs to say they should have used something that wouldn't smear instead.
totally agree with createwitty
if it is emotion proof why is it getting smudged by tears...
Hmmmmm
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